Goodway Group

Director

• Oversee and review Media Managers' strategic media activation planning and buying across multiple channels for a portfolio of clients
• Maximize return on investment through strategic media implementation, budget allocation, and target audience optimization
• Utilize client and proprietary data to enhance targeting and campaign performance
• Ensure selection of platforms, publishers, and channels based on analysis and desired client outcomes
• Manage and mentor a team of media managers, train, motivate, grow, and evaluate team members
• Maintain control of workflow, staffing needs, and team priorities
• Provide senior-level client-facing strategic media activation leadership and maintain strong client relationships
• Collaborate with Strategy, Planning, BD, CX, and Investment on channel optimizations and innovative media plans
• Provide thought-leadership by staying up to date on media industry trends and managing vendor/publisher relationships

Associate Media Director

Program Manager

• The effective management and coordination of the businesses program of work
• The successful delivery, establishing prioritization of the multiple projects or work streams
• The required business artifacts and measures of success
• The evaluation of the program health, roadmap and requirements for success.
• The creation of efficient and well managed project environments, from project backlog to close and analysis.
• Work closely with the C-Suite and business leadership team to manage, plan and define requirements, facilitate prioritization and align to the business transformation roadmap.
• Validation and management of timing plans for chosen initiatives and projects.
• The coordination and planning of clients and teams across geographies.
• Establishing the correct level of RAID management and ownership
• Capture, evaluate, and overcome project risks, and produce reports for management and key stakeholders.
• Identify and mitigate change impact - Support project teams in solution, resolution and escalation matters.
• Setting up and improving communication channels within a project.
• Capturing and distributed notes, actions & decisions.
• Development and ownership of project health related reports.
• Coach teams in best practice for Agile and scrum where applicable
• Building structure and rhythm within the program of work