Director

• Oversee and review Media Managers' strategic media activation planning and buying across multiple channels for a portfolio of clients
• Maximize return on investment through strategic media implementation, budget allocation, and target audience optimization
• Utilize client and proprietary data to enhance targeting and campaign performance
• Ensure selection of platforms, publishers, and channels based on analysis and desired client outcomes
• Manage and mentor a team of media managers, train, motivate, grow, and evaluate team members
• Maintain control of workflow, staffing needs, and team priorities
• Provide senior-level client-facing strategic media activation leadership and maintain strong client relationships
• Collaborate with Strategy, Planning, BD, CX, and Investment on channel optimizations and innovative media plans
• Provide thought-leadership by staying up to date on media industry trends and managing vendor/publisher relationships

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