Goodie AI

Growth Marketing

• Define and own Goodie's brand narrative, positioning, and messaging across all audiences and channels
• Own positioning and messaging for product launches and feature releases
• Maintain competitive intelligence across the AEO, GEO, and broader AI search landscape
• Own top-of-funnel and bottom-of-funnel metrics and report directly to the CEO
• Own Goodie's AEO and SEO performance directly: we sell the platform, so we have to win at it ourselves
• Plan and run paid campaigns with direct, hands-on involvement: write the briefs, analyze performance, iterate creative and messaging
• Run a high-velocity experimentation program with clear hypotheses, real statistical rigor, and documented learnings
• Build the measurement stack yourself: GA4, attribution modeling, leadership dashboards
• Connect every marketing dollar to revenue with clear, defensible attribution
• Live in the data: build your own models, identify the metrics that matter, and ruthlessly cut the ones that don't
• Build automations, workflows, and internal tools that multiply marketing throughput
• Use AI tools across the funnel: research, content, outreach, ops, reporting, and competitive intelligence
• Treat the marketing function like a software product: ship, measure, iterate
• Run the day-to-day relationship with the agency partner: set priorities, assign work, and hold the team accountable to KPIs
• Coordinate across agency functions (paid media, AEO/SEO, content, creative) to ensure integrated campaign execution
• Treat the agency as an extension of your team and execute alongside them, not above them

Growth Marketing Lead

Sales

• Own Revenue
• - Carry a personal sales quota and close enterprise and mid-market deals with brand, marketing, and digital teams at some of the worlds largest companies.
• - Run full-cycle sales: discovery, demos, business cases, negotiation, and contracting on your own book of business.
• - own inbound conversion and build on Goodies outbound motion, targeting CMOs, VP's of Marketing, VPs of SEO and digital marketing leaders.
• Build and Coach the Team
• - Set performance expectations, coach pipeline execution and hold reps to consistent standards.
• - Define the ideal AE hiring profile and build the onboarding program that will scale beyond your first hires.
• Define the Sales Playbook
• - Refine Goodie's sales playbook: ICP definition, buyer personas, discovery frameworks, competitive handling, and deal strategy.
• - Develop ROI narratives and business case frameworks that translate Goodie's platform into quantifiable outcomes for enterprise marketing teams.
• - Identify whats's working in the market and turn it into repeatable process before scaling.
• Drive GRM Strategy
• - Own the revenue strategy with full accountability for direction. This role is for someone who generates strategy, not someone who waits for it.
• - Partner directly with the CEO and the rest of the leadership team on GTM alignment, campaign feedback, and pipeline planning.
• - Feel product, marketing, and leadership with intelligence from the field: Objections, competitor signals, unmet buyer needs, and category narratives.

Growth Marketing Lead

Director of Sales