Growth Marketing Lead

Goodie AI

Growth Marketing Lead at Goodie, defining brand narrative and owning metrics. Collaborating with agencies and driving AI search marketing strategy.

Posted 7/27/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $110,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in growth and performance marketing, with a strong focus on AEO and SEO strategies, data-driven decision-making, and effective storytelling. Capable of building and managing marketing infrastructure, executing campaigns, and leading teams to achieve measurable KPIs.

Highest-signal resume keywords

Growth MarketingAEO/SEO PerformanceData ModelingExperimentation Program ManagementAI Tools Utilization

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Attribution ModelingLanding Page DevelopmentStatistical AnalysisCampaign Performance AnalysisCompetitive Intelligence

Soft Skills

Storytelling AbilityTeam CollaborationAccountability

Tools & Technologies

GA4Marketing AutomationInternal Tools Development

Industry Keywords

B2B SaaSPerformance MarketingGrowth Metrics

About the role

Key responsibilities & impact

Define and own Goodie's brand narrative, positioning, and messaging across all audiences and channels
Own positioning and messaging for product launches and feature releases
Maintain competitive intelligence across the AEO, GEO, and broader AI search landscape
Own top-of-funnel and bottom-of-funnel metrics and report directly to the CEO
Own Goodie's AEO and SEO performance directly: we sell the platform, so we have to win at it ourselves
Plan and run paid campaigns with direct, hands-on involvement: write the briefs, analyze performance, iterate creative and messaging
Run a high-velocity experimentation program with clear hypotheses, real statistical rigor, and documented learnings
Build the measurement stack yourself: GA4, attribution modeling, leadership dashboards
Connect every marketing dollar to revenue with clear, defensible attribution
Live in the data: build your own models, identify the metrics that matter, and ruthlessly cut the ones that don't
Build automations, workflows, and internal tools that multiply marketing throughput
Use AI tools across the funnel: research, content, outreach, ops, reporting, and competitive intelligence
Treat the marketing function like a software product: ship, measure, iterate
Run the day-to-day relationship with the agency partner: set priorities, assign work, and hold the team accountable to KPIs
Coordinate across agency functions (paid media, AEO/SEO, content, creative) to ensure integrated campaign execution
Treat the agency as an extension of your team and execute alongside them, not above them

Requirements

What you’ll need

5+ years in growth, performance marketing, or hybrid marketing roles, ideally at an early-stage B2B SaaS company; clear track record of owning a growth number and hitting it
Hands-on technical comfort: you can set up tracking and attribution infrastructure, build and iterate on landing pages without waiting on engineering, and build your own data models without needing someone to create a dashboard for you
Deep SEO background with hands-on AEO or GEO experience, or a strong intuition for how AI models surface and cite brand content; experience running a structured experimentation program with clear hypotheses and documented learnings
Proven, daily use of AI tools across your own workflow, and experience or clear trajectory towards managing a team to clear KPIs
Exceptional storytelling ability: you can translate complex technology into compelling narratives for customers and the broader market.

Benefits

Comp & perks

Health insurance
Professional development opportunities
Paid time off
Flexible work arrangements
Equal Opportunity Employment