
Lead International SEO
GoFundMe.org
full-time
Posted on:
Location Type: Remote
Location: United Kingdom
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Job Level
About the role
- Own international SEO performance across multiple markets, optimizing site architecture, on-page experience, and local discoverability.
- Work with SEO director and Product, Engineering, and Data Science to ensure SEO is embedded into the global roadmap and technical infrastructure.
- Partner with local teams to adapt strategies for local languages, search behavior, and market nuances.
- Conduct technical audits to identify and resolve issues across crawling, indexing, hreflang, rendering, internal linking, and structured data.
- Lead keyword, content, and competitive analyses to uncover growth opportunities by country and vertical.
- Define KPIs and measurement frameworks for international organic performance, using analytics and BI tools to track and communicate impact.
- Support new product launches and international expansions, ensuring SEO readiness from architecture to content rollout. Stay ahead of algorithm updates and evolving search behaviors, including AI and multimodal search (AEO, YouTube, TikTok, LLM-based engines).
- Educate and influence cross-functional teams on SEO best practices — fostering a data-driven, globally aware search culture.
- Collaborate with Paid Media, CRM, and Brand teams to align organic strategies with cross-channel growth initiatives.
Requirements
- 5–7 years of hands-on experience in SEO, with significant exposure to international markets and localization.
- Strong technical foundation - comfortable discussing crawling, indexing, site speed, structured data, and hreflang implementation.
- Proven experience improving rankings and organic traffic across multi-language, multi-region sites.
- Familiarity with working in large, dynamic web environments (marketplaces, UGC platforms, or SaaS).
- Strong data skills and experience using tools such as Google Search Console, Google Analytics, Looker, Amplitude, Screaming Frog, and Ahrefs/Semrush.
- Understanding of AI and generative search (AEO) and its impact on global search visibility.
- Experience collaborating with engineering, product, and content teams — and comfortable writing tickets and articulating business impact.
- Clear communicator with the ability to translate complex data and technical insights into actionable strategy.
- Agile and curious - thrives on testing, iteration, and scaling learnings across markets.
- At least one other language, preferably German.
Benefits
- Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year.
- Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.
- Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together.
- Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits.
- Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.
- Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow.
- Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
- Community Engagement: Make a difference through our volunteering program.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEOcrawlingindexingsite speedstructured datahreflang implementationkeyword analysiscontent analysiscompetitive analysisdata analysis
Soft Skills
clear communicationcollaborationdata-driven mindsetadaptabilitycuriosityinfluencecross-functional teamworkstrategic thinkingproblem-solvingeducation