
Managing Director, Creative Strategy
GMHC
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
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Salary
💰 $120,000 - $135,000 per year
Job Level
Tech Stack
About the role
- Lead the creative vision and brand stewardship for GMHC.
- Shape how GMHC's brand is expressed across all touchpoints.
- Manage creative resources and vendor relationships.
- Ensure visual consistency and quality across communications, development, and programmatic work.
- Own creative strategy and direction while overseeing production through internal staff, freelancers, and agency partners.
- Steward GMHC's organizational rebrand through implementation, ensuring consistent adoption across all channels and stakeholders.
- Evaluate creative priorities and propose a resourcing structure that aligns with organizational goals after completion of probationary period.
- Develop and implement creative strategies for organizational campaigns, publications, and events aligning with GMHC's mission and strategic goals.
- Serve as brand guardian, ensuring a cohesive visual identity across all digital and print assets.
- Lead visual strategy development, maintaining brand recognition and impact across all channels.
- Oversee storytelling strategies including art direction, photography direction, and video production oversight.
- Maintain and evolve brand guidelines, ensuring internal and external adherence.
- Lead rebrand implementation across all organizational touchpoints, managing rollout timelines, stakeholder adoption, and vendor transitions.
- Assess organizational creative needs and recommend staffing structure within first 90 days.
- Provide leadership and direction to creative staff.
- Manage relationships with freelance designers, photographers, videographers, and other creative vendors.
- Cultivate and manage relationships with creative agencies, boutique studios, and production partners.
- Promote professional development within the creative team.
Requirements
- Bachelor's degree in Graphic Design, Communications, Marketing, or related field required.
- Minimum ten years of experience in creative roles, with at least five years in a leadership or management capacity.
- Demonstrated track record managing creative teams and/or external creative resources.
- Portfolio demonstrating brand development and campaign work across multiple channels.
- Experience leading or significantly contributing to an organizational rebrand, including implementation and rollout.
- Nonprofit or mission-driven organization experience preferred.
- Working knowledge of Adobe Creative Cloud (Photoshop, InDesign, Illustrator) sufficient to evaluate work and communicate with designers.
- Familiarity with web content management systems and basic understanding of web standards.
- Experience with project management tools (Asana, Basecamp, or similar).
- Understanding of email marketing platforms and digital campaign tools.
- Proficiency in Microsoft Office Suite.
Benefits
- Flexible work arrangements
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
graphic designbrand developmentcampaign managementcreative strategyart directionphotography directionvideo productionvisual identityrebrandingproject management
Soft skills
leadershipteam managementvendor relationship managementcreative visionstorytellingprofessional developmentorganizational skillscommunicationcollaborationstrategic thinking
Certifications
Bachelor's degree in Graphic DesignBachelor's degree in CommunicationsBachelor's degree in Marketing