Globalfy

Customer Success Manager

• Own the implementation and optimization of CRM campaigns across Email, WhatsApp, and other channels using HubSpot Marketing Hub
• Design and manage automated workflows, ensuring efficiency, scalability, and alignment with business goals
• Develop and execute communication strategies across the customer lifecycle (lead, onboarding, engagement, retention, churn) and for seasonal campaigns such as Black Friday, Webinars, tax season, and more
• Build and maintain audience segmentation strategies to ensure relevant and personalized communication
• Monitor campaign performance, generate reports, and build dashboards to track key metrics and identify optimization opportunities
• Define and execute A/B testing strategies across content, timing, and other campaign variables to drive continuous optimization and performance improvement
• Collaborate with the Marketing, Sales, and Customer Experience teams to ensure alignment on messaging and the customer journey
• Identify and implement process improvements to increase efficiency and performance in CRM operations
• Leverage AI tools (such as ChatGPT, Claude, and HubSpot AI features) to enhance email layouts, calls to action, automation, reports, and overall CRM performance

CRM Analyst, Hubspot