Girls Who Code at Columbia University

Social Media Manager

• Lead the planning, creation, and execution of engaging, high-quality social content across platforms including Instagram, LinkedIn, TikTok, BlueSky, YouTube, Facebook, and other relevant channels.
• Develop content strategies that elevate Girls Who Code’s thought leadership, partnerships, fundraising initiatives, and community impact.
• Manage the content calendar and oversee day-to-day social media publishing, community engagement, and content optimization.
• Lead social media campaigns from concept through execution, ensuring alignment with broader marketing and communications initiatives.
• Partner closely with the Senior Graphic Designer and external vendors, as needed, to create visually compelling content that aligns with brand standards.
• Identify and execute opportunities for real-time content, trend participation, and cultural moments that align with the organization’s mission and values.
• Foster meaningful engagement with Girls Who Code’s online communities through weekly audience interaction, conversation management, and relationship-building.
• Develop and maintain relationships with influencers, creators, alumni, partners, and advocates to amplify reach and engagement.
• Support executive thought leadership and organizational storytelling through strategic social media initiatives.
• Monitor social conversations and sentiment to identify opportunities, emerging issues, and community feedback.
• Track, analyze, and report on social media performance across platforms, campaigns, and content formats.
• Translate data into actionable insights and recommendations to improve engagement, audience growth, and campaign effectiveness.
• Utilize social media management and analytics tools to measure ROI and optimize strategy.
• Create regular reports and presentations for leadership, highlighting performance trends, learnings, and opportunities.
• Collaborate with teams across Programs, Development, Research, and Executive Leadership to support organizational priorities through social media.
• Ensure consistency in brand voice, messaging, and visual identity across all social channels.

Manager

• Manage a portfolio of corporate partners, overseeing renewals and partner satisfaction
• Support revenue retention and growth goals
• Lead execution of partner renewal strategies
• Manage moves management activities
• Analyze partnership data and trends to inform renewal planning
• Leverage partner feedback and insights to strengthen renewal strategy
• Collaborate cross-functionally to execute partner benefits and renewals

Social Media Manager

Manager, Partner Engagement