Social Media Manager

Girls Who Code at Columbia University

Social Media Manager leading Girls Who Code’s social media strategy to increase brand awareness and audience engagement. Collaborating with teams to drive impactful storytelling and community engagement.

Posted 7/13/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $70,000 - $87,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in social media strategy development and execution, with a strong focus on content creation, audience engagement, and performance analysis. Proficient in utilizing social media management tools and analytics to optimize campaigns and enhance brand visibility.

Highest-signal resume keywords

Social Media Strategy DevelopmentContent Creation and ManagementAudience Engagement and Community ManagementPerformance Analysis and ReportingProject Management and Organizational Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media StrategyContent CreationCopywritingData AnalysisCampaign ManagementVideo Content CreationBrand ConsistencyTrend ParticipationCommunity EngagementInfluencer Marketing

Soft Skills

StorytellingCollaborationCommunicationJudgmentAdaptability

Tools & Technologies

Social Media Management ToolsAnalytics PlatformsContent Optimization Tools

Industry Keywords

Digital CultureEquity in TechnologyCommunity ImpactBrand AwarenessPublic Relations

About the role

Key responsibilities & impact

Lead the planning, creation, and execution of engaging, high-quality social content across platforms including Instagram, LinkedIn, TikTok, BlueSky, YouTube, Facebook, and other relevant channels.
Develop content strategies that elevate Girls Who Code’s thought leadership, partnerships, fundraising initiatives, and community impact.
Manage the content calendar and oversee day-to-day social media publishing, community engagement, and content optimization.
Lead social media campaigns from concept through execution, ensuring alignment with broader marketing and communications initiatives.
Partner closely with the Senior Graphic Designer and external vendors, as needed, to create visually compelling content that aligns with brand standards.
Identify and execute opportunities for real-time content, trend participation, and cultural moments that align with the organization’s mission and values.
Foster meaningful engagement with Girls Who Code’s online communities through weekly audience interaction, conversation management, and relationship-building.
Develop and maintain relationships with influencers, creators, alumni, partners, and advocates to amplify reach and engagement.
Support executive thought leadership and organizational storytelling through strategic social media initiatives.
Monitor social conversations and sentiment to identify opportunities, emerging issues, and community feedback.
Track, analyze, and report on social media performance across platforms, campaigns, and content formats.
Translate data into actionable insights and recommendations to improve engagement, audience growth, and campaign effectiveness.
Utilize social media management and analytics tools to measure ROI and optimize strategy.
Create regular reports and presentations for leadership, highlighting performance trends, learnings, and opportunities.
Collaborate with teams across Programs, Development, Research, and Executive Leadership to support organizational priorities through social media.
Ensure consistency in brand voice, messaging, and visual identity across all social channels.

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field, or equivalent professional experience.
Minimum 4 years of experience managing social media strategy and content.
Demonstrated ability to develop and publish high-quality social content quickly in response to timely news, cultural moments, organizational priorities, and public events, while exercising sound judgment and maintaining brand consistency.
Demonstrated success developing and executing social media strategies that increase brand awareness, audience engagement, and measurable business or organizational outcomes.
Experience creating content for, and managing the social media presence of a senior executive, high-profile leader, or public figure.
Exceptional storytelling and copywriting skills, with the ability to adapt messaging across platforms while maintaining a consistent brand voice.
Strong understanding of social media platforms, audience behaviors, platform best practices, emerging trends, and digital culture.
Experience planning and managing integrated social media campaigns from concept through reporting.
Experience leading and managing meetings to support social media strategy development and execution in collaboration with multiple stakeholders.
Proficiency with social media management and analytics platforms.
Experience analyzing performance data and translating insights into actionable recommendations that improve content strategy and campaign performance.
Strong project management and organizational skills, with the ability to manage multiple priorities, work independently, and meet deadlines in a fast-paced environment.
Experience collaborating cross-functionally with internal teams, executives, and external partners.
Familiarity with accessible and inclusive content creation best practices across digital platforms.
Knowledge of influencer marketing, creator partnerships, and community management is a plus.
Experience creating or directing short-form video content for platforms such as Instagram Reels, TikTok, and YouTube Shorts is strongly preferred.
Passion for advancing equity and opportunity in technology for girls, women, and nonbinary individuals.

Benefits

Comp & perks

Health insurance
Flexible work arrangements