Gentoo Media

SEO Marketing

• Conduct in-depth keyword research to identify new content opportunities and optimize existing pages for targeted queries.
• Perform regular on-page SEO audits and implement updates to meta titles, descriptions, header tags, image alt text, content structure, and internal linking.
• Monitor website performance using tools such as Google Analytics, Google Search Console, Ahrefs, and SEMrush.
• Collaborate with content teams and give directives to ensure SEO best practices are embedded in new articles, reviews, and pages.
• Assist with technical SEO checks, including identifying and resolving crawl errors, broken links, duplicate content, and page speed issues.
• Track keyword rankings and prepare regular reports on SEO performance for assigned websites or verticals.
• Support outreach and link-building efforts by identifying potential opportunities and coordinating with relevant teams.
• Stay updated on the latest SEO trends, algorithm updates, and industry best practices.

SEO Specialist