Genova Diagnostics

Executive

• Drive new business development and build a strong pipeline of prospective accounts
• Maintain and grow an annual book of upsell business by identifying expansion opportunities
• Serve as a subject matter expert on Genova Diagnostics testing solutions
• Develop customer relationships through a hybrid coverage model
• Conduct regular outreach through face-to-face meetings, video calls, phone calls
• Act as a liaison between the client and internal Genova teams
• Use market data and sales analytics to prioritize targets and shape territory strategy
• Manage territory travel, scheduling, and logistics efficiently
• Attend local, regional, and national trade shows as needed
• Maintain accurate account activity and forecasting information in CRM tools

Clinical Business Executive

• Drive new business development and build a strong pipeline of prospective accounts while meeting and exceeding territory sales growth goals.
• Maintain and grow an annual book of upsell business by identifying expansion opportunities within existing and newly won accounts.
• Serve as a subject matter expert on Genova Diagnostics testing solutions, clinical applications, and value proposition for both customers and prospects.
• Develop customer relationships through a hybrid coverage model that includes in-person field visits for larger, strategic, or high-potential accounts and remote engagement for smaller, emerging, or geographically dispersed accounts based on customer needs.
• Conduct regular outreach through face-to-face meetings, video calls, phone calls, webinars, and email follow-up to advance opportunities and maintain strong account engagement.
• Act as a liaison between the client and internal Genova teams, collaborating with commercial, operational, customer support, and educational resources to support growth and implementation.
• Keep current on competitor products, market activity, industry developments, clinical trends, and relevant research to strengthen positioning and sales effectiveness.
• Use market data, sales analytics, and account insights to prioritize targets, identify new business opportunities, and shape territory strategy.
• Provide updates to leadership on strategic initiatives, major opportunities, territory trends, and sales performance.
• Establish and maintain effective working relationships with internal support departments to enable a high-quality customer experience and successful account launch.
• Manage territory travel, scheduling, and logistics efficiently to maximize productivity across field and remote selling activity.
• Attend local, regional, and national trade shows, educational programs, and professional events as requested to support brand awareness and lead generation.

Account Executive

• Retain, support, and grow an assigned book of business through hybrid engagement.
• Manage and grow an assigned portfolio of accounts through a mix of on-site visits and remote management.
• Educate providers on testing and clinical applications.
• Upsell existing accounts and expand use of Genova menu.
• Build and maintain strong relationships with key stakeholders.
• Act as the primary liaison between clients and internal teams.
• Conduct regular business reviews with priority accounts.
• Provide educational materials and webinars to support account development.
• Maintain accurate CRM activity and follow-up actions.

Clinical Account Executive

• Manage and grow an assigned portfolio of accounts through a balanced mix of on-site visits, video meetings, phone outreach, and email follow-up tailored to account needs.
• Educate providers and staff on Genova Diagnostics testing, clinical applications, specimen requirements, ordering workflows, and available support resources.
• Upsell existing accounts by expanding use of the broader Genova menu, increasing frequency of ordering, and identifying additional providers, programs, or patient segments within each practice that would benefit from Genova solutions.
• Build and maintain strong relationships with key stakeholders, including physicians, advanced practice providers, nutritionists, health coaches, office managers, and front-desk or laboratory staff.
• Act as the primary liaison between clients and internal teams, including customer service, operations, billing, and medical education, to resolve issues quickly and effectively.
• Deliver onboarding and training for new accounts, new providers, and new staff using both in-person and remote formats.
• Conduct regular business reviews with priority accounts to assess utilization trends, identify barriers, and recommend actions to improve retention and organic growth.
• Segment accounts by size, opportunity, and service needs, then execute an engagement cadence that aligns resources to the highest-value opportunities.
• Maintain accurate CRM activity, account plans, pipeline visibility, and follow-up actions for all assigned accounts.

• Manage and grow an assigned portfolio of accounts through a balanced mix of on-site visits, video meetings, phone outreach, and email follow-up tailored to account needs.
• Educate providers and staff on Genova Diagnostics testing, clinical applications, specimen requirements, ordering workflows, and available support resources.
• Upsell existing accounts by expanding use of the broader Genova menu, increasing frequency of ordering, and identifying additional providers, programs, or patient segments within each practice that would benefit from Genova solutions.
• Build and maintain strong relationships with key stakeholders, including physicians, advanced practice providers, nutritionists, health coaches, office managers, and front-desk or laboratory staff.
• Act as the primary liaison between clients and internal teams, including customer service, operations, billing, and medical education, to resolve issues quickly and effectively.
• Deliver onboarding and training for new accounts, new providers, and new staff using both in-person and remote formats.
• Conduct regular business reviews with priority accounts to assess utilization trends, identify barriers, and recommend actions to improve retention and organic growth.
• Segment accounts by size, opportunity, and service needs, then execute an engagement cadence that aligns resources to the highest-value opportunities.
• Provide relevant educational materials, webinar invitations, interpretation resources, and product updates that support account development and deeper clinical adoption.
• Maintain accurate CRM activity, account plans, pipeline visibility, and follow-up actions for all assigned accounts.
• Meet or exceed retention, revenue, utilization, and upsell goals on a monthly, quarterly, and annual basis.
• Represent Genova Diagnostics professionally at local meetings, educational programs, conferences, and other customer-facing events as needed.