Genova Diagnostics

Account Executive

• Manage and grow an assigned portfolio of accounts through a balanced mix of on-site visits, video meetings, phone outreach, and email follow-up tailored to account needs.
• Educate providers and staff on Genova Diagnostics testing, clinical applications, specimen requirements, ordering workflows, and available support resources.
• Upsell existing accounts by expanding use of the broader Genova menu, increasing frequency of ordering, and identifying additional providers, programs, or patient segments within each practice that would benefit from Genova solutions.
• Build and maintain strong relationships with key stakeholders, including physicians, advanced practice providers, nutritionists, health coaches, office managers, and front-desk or laboratory staff.
• Act as the primary liaison between clients and internal teams, including customer service, operations, billing, and medical education, to resolve issues quickly and effectively.
• Deliver onboarding and training for new accounts, new providers, and new staff using both in-person and remote formats.
• Conduct regular business reviews with priority accounts to assess utilization trends, identify barriers, and recommend actions to improve retention and organic growth.
• Segment accounts by size, opportunity, and service needs, then execute an engagement cadence that aligns resources to the highest-value opportunities.
• Maintain accurate CRM activity, account plans, pipeline visibility, and follow-up actions for all assigned accounts.

Clinical Account Executive

• Manage and grow an assigned portfolio of accounts through a balanced mix of on-site visits, video meetings, phone outreach, and email follow-up tailored to account needs.
• Educate providers and staff on Genova Diagnostics testing, clinical applications, specimen requirements, ordering workflows, and available support resources.
• Upsell existing accounts by expanding use of the broader Genova menu, increasing frequency of ordering, and identifying additional providers, programs, or patient segments within each practice that would benefit from Genova solutions.
• Build and maintain strong relationships with key stakeholders, including physicians, advanced practice providers, nutritionists, health coaches, office managers, and front-desk or laboratory staff.
• Act as the primary liaison between clients and internal teams, including customer service, operations, billing, and medical education, to resolve issues quickly and effectively.
• Deliver onboarding and training for new accounts, new providers, and new staff using both in-person and remote formats.
• Conduct regular business reviews with priority accounts to assess utilization trends, identify barriers, and recommend actions to improve retention and organic growth.
• Segment accounts by size, opportunity, and service needs, then execute an engagement cadence that aligns resources to the highest-value opportunities.
• Provide relevant educational materials, webinar invitations, interpretation resources, and product updates that support account development and deeper clinical adoption.
• Maintain accurate CRM activity, account plans, pipeline visibility, and follow-up actions for all assigned accounts.
• Meet or exceed retention, revenue, utilization, and upsell goals on a monthly, quarterly, and annual basis.
• Represent Genova Diagnostics professionally at local meetings, educational programs, conferences, and other customer-facing events as needed.