Genesco

Digital Marketing Coordinator

Genesco

full-time

Posted on:

Location Type: Hybrid

Location: Nashville • Tennessee • United States

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About the role

  • The Digital Marketing Coordinator plays a key role in the paid digital media strategy for Journeys in the US and Canada.
  • Help execute paid social initiatives to achieve Journeys Group business objectives across a variety of social media: TikTok, Instagram, Facebook, Snapchat, YouTube, etc.
  • Work closely with Digital Marketing Manager to manage tasks and deadlines for paid social media campaigns.
  • Organize, maintain, and execute weekly/monthly content calendars.
  • Communicate, collaborate and work cross-functionally with the necessary teams/individuals to fulfill paid social content deliverables.
  • Coordinate and test digital marketing awareness campaigns across emerging channels.
  • Work closely with the organic social team to help boost and amplify organic social content.
  • Work with our paid digital agency to assist with full-funnel, paid media efforts.
  • Work cross-functionally to support and execute product launches and key brand stories.
  • Coordinate with Retail team, Social Media team, and agency to recap all paid digital media efforts.

Requirements

  • Organized & detail-oriented
  • Excellent written & oral communication skills
  • Excellent project management skills
  • Experience and knowledge of social media content management
  • Experience curating static assets and editing video assets
  • Understanding of social-native content and creative
  • Knowledgeable in TikTok, Instagram, Facebook, and YouTube
  • Collaborative approach and ability to work cross-functionally
  • Knowledge and familiarity with Microsoft Office and Asana
  • Clear understanding of youth and cultural marketing a plus
  • Knowledge of the Journeys Retail business is a plus
  • Preferred 4-year degree in Journalism, Marketing, Communications or related field
  • Some travel may be required
Benefits
  • health insurance
  • retirement plans
  • paid time off
  • flexible work arrangements
  • professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media content managementcurating static assetsediting video assetspaid digital media strategypaid social initiativesdigital marketing awareness campaignsfull-funnel paid media effortscontent calendarsyouth marketingcultural marketing
Soft Skills
organizeddetail-orientedexcellent written communicationexcellent oral communicationproject managementcollaborativecross-functional teamwork