Senior Manager, Motorsports Communications
General Motors
Director – Chevrolet Lifestyle Communications, Bilingual
General Motors
full-time
Posted on:
Location Type: Hybrid
Location: California, Missouri • 🇺🇸 United States
Visit company websiteSalary
💰 $159,000 - $212,500 per year
Job Level
Lead
About the role
- Develop and lead GM’s lifestyle communications strategy across multiple brands and platforms.
- Identify and activate cultural trends, partnerships, and storytelling opportunities that align with GM’s brand values and business goals and result in earned, social and broadcast coverage.
- Identify and activate engagement moments with Chevrolet communities (owners, fans, etc)
- Connect with Hispanic opinion leaders, content creators and editorial in culturally relevant ways to tell Chevrolet’s story.
- Lead cross-functional teams and external agencies in the execution of high-visibility campaigns.
- Serve as a subject matter expert and advisor to senior leadership on lifestyle positioning and cultural relevance.
- Build and maintain relationships with top-tier media, influencers, and cultural tastemakers.
- Analyze campaign performance and media impact to inform future strategies.
- Mentor and guide junior team members and peers across the communications function.
- Represent GM at industry events, cultural forums, and media engagements.
Requirements
- 8–10+ years of experience in lifestyle communications, brand storytelling, or cultural marketing, with track record securing editorial and broadcast coverage.
- Bilingual (English and Spanish) - required
- Recognized expertise in lifestyle trends, cultural integration, and brand positioning.
- Proven success leading large-scale campaigns and cross-functional initiatives.
- Exceptional writing, storytelling, and executive communication skills.
- Strong business acumen and ability to align communications with enterprise strategy.
- Experience influencing senior stakeholders and navigating complex organizational structures.
- Demonstrated ability to develop innovative, impactful solutions to complex communications challenges.
- Ability to work independently with broad latitude in decision-making and strategic planning.
- Experience mentoring and guiding peers and junior team members.
- Strong analytical skills with the ability to use data and insights to shape communications strategy.
Benefits
- medical
- dental
- vision
- Health Savings Account
- Flexible Spending Accounts
- retirement savings plan
- sickness and accident benefits
- life insurance
- paid vacation & holidays
- tuition assistance programs
- employee assistance program
- GM vehicle discounts and more
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lifestyle communicationsbrand storytellingcultural marketingcampaign performance analysisstrategic planningdata analysisexecutive communication
Soft skills
leadershipmentoringrelationship buildingwritingstorytellingbusiness acumeninfluencingindependent decision-makinginnovative problem-solvinganalytical thinking
