Manager, Heritage Operations – Strategy
General Motors
full-time
Posted on:
Location Type: Hybrid
Location: Grand Blanc • Missouri • United States
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About the role
- Develop and execute integrated strategies that advance GM Heritage business objectives, optimize facility utilization, and deliver exceptional visitor and user experiences.
- Lead strategic initiatives and cross-functional projects by setting clear goals, aligning stakeholders, and managing resources to achieve measurable outcomes.
- Identify and pursue new revenue streams, strategic partnerships, and programming opportunities that broaden the reach and impact of GM’s heritage assets.
- Collaborate with Analytics and Finance teams to define key performance indicators (KPIs), monitor progress, and inform data-driven strategy.
- Champion the GM Heritage brand to increase visibility, engagement, and relevance among internal business units and external community audiences.
- Collaborate with internal teams, agencies, and community partners to elevate GM’s heritage through compelling, shareable storytelling across platforms.
- Ensure all marketing and communications initiatives reflect GM’s corporate identity, brand standards, and messaging guidelines.
- Cultivate partnerships with local institutions, educational organizations, and cultural entities to co-create programming and expand public access.
- Oversee the identification, documentation, acquisition, and preservation of historically significant materials, providing expert guidance on archival best practices.
- Lead recruitment, onboarding, and management of paid staff and volunteers, fostering a culture of learning, collaboration, and excellence.
Requirements
- 15+ years of progressive experience in strategy, business operations, or related fields.
- Bachelor’s degree in business, marketing, communications, or a related discipline.
- Experience in corporate communications or marketing operations.
- Strong strategic mindset with the ability to assess tradeoffs and make decisions with an enterprise-wide perspective.
- Comfortable navigating ambiguity and defining complex challenges.
- Proven track record of developing and executing impactful strategies.
- Highly collaborative with strong stakeholder management and influencing skills.
- GM does not provide immigration-related sponsorship for this role.
Benefits
- From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions.
- Non-Discrimination and Equal Employment Opportunities (U.S.)
- General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging.
- We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
strategy developmentbusiness operationsmarketing operationsstakeholder managementdata-driven strategykey performance indicatorsarchival best practicesprogramming opportunitiesrevenue streamscross-functional project management
Soft Skills
strategic mindsetcollaborationinfluencing skillsdecision-makingnavigating ambiguitygoal settingresource managementcommunity engagementstorytellingculture of learning
Certifications
Bachelor’s degree