Global Director – Marketing Technology Strategy, Solutions
General Motors
full-time
Posted on:
Location Type: Hybrid
Location: Warren • California • Missouri • United States
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Job Level
Tech Stack
About the role
- Define the strategy for unifying Paid and Owned channels.
- Translate business priorities into a cohesive multi-year roadmap.
- Lead the organizational shift toward a closed-loop ecosystem.
- Drive best-in-class product management practices.
- Establish KPIs that measure effectiveness across channels.
- Champion continuous discovery and innovation methodologies.
Requirements
- 15+ years of relevant professional experience
- Proven track record of connecting paid media campaigns with CRM/Lifecycle marketing
- Deep hands-on experience with Adobe Experience Cloud, Salesforce Marketing Cloud
- Experience implementing AI/ML capabilities within marketing workflows
- Expert knowledge in 1st party data strategy
- Bachelor's degree required; MBA or advanced degree preferred.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
AI/ML capabilities1st party data strategyproduct management practicesKPI establishment
Soft Skills
leadershipstrategic planninginnovationorganizational shift
Certifications
Bachelor's degreeMBA