Lead digital experience strategy for a large business unit or complex solution to find efficiencies and ensure scalable approaches
Collaborate with Digital Marketing, Product Marketing, Product Management, Technology, Sales, Operations, and Finance to identify growth opportunities and drive product innovation
Develop and manage a long-term roadmap that delivers measurable OKRs tied to business strategy
Prioritize roadmap across multiple business units leveraging business goals, data, and industry information
Draft requirements and partner with design and development teams
Improve digital products based on performance analysis
Deliver product work under an Agile, Scrum and Iterative framework
Balance needs of customers and stakeholders and articulate outcomes
Act as the digital experience subject matter expert across a portfolio of products and solutions
Identify user needs and pain points and translate them into detailed user stories for development
Provide strategic direction on content optimization, personalization and testing strategies
Analyze product performance, conduct market research, and identify opportunities for product improvement and innovation
Mentor other product managers and guide them to utilize research, data and product management best practices
Work closely with design, development, and marketing teams to ensure successful product development and launch
Test new features and facilitate stakeholder testing to ensure product stability
Communicate product updates and insights to stakeholders and stay current with industry trends and competitor products
Requirements
Bachelor's degree in business, computer science, marketing, or related field; or equivalent experience
8+ years of experience in digital product management
Proven track record of managing the full product lifecycle and driving product initiatives from concept to completion autonomously
Experience with analytics, roadmaps, and scaling product features
Advanced understanding of product management practices, user-centered design, and business models
Experience improving digital products based on performance analysis
Experience delivering under an Agile, Scrum and Iterative framework
Ability to prioritize roadmaps across multiple business units leveraging business goals, data, and industry information
Ability to draft requirements and partner with design and development
Experience with content optimization, personalization and testing strategies
Strong analytical, problem-solving, negotiation, decision-making, communication and interpersonal skills
Proven ability to articulate a business case to stakeholders at all levels
Mentoring or leadership experience guiding other product managers