Marketing

• Own/Lead the messaging and strategic storytelling for the Norton brand
• Independently build project briefs including customizing messaging strategy for the scope and type of project, infuse relevant insights and data into the upfront strategy for briefing
• Effectively evaluate creative against briefs and overall campaign strategy, providing both strategic and tactical creative feedback to drive desired outcomes
• Drives campaign video production in partnership with creative agencies including the planning & production process end to end, ensuring alignment with stakeholders along the way.
• Ability to independently manage production process with internal agency teams for projects of various sizes and channels
• Responsible for creating an annual holistic plan for the brand, incorporating recurring priorities, upcoming product launches, and other opportunities, along with budget, timing, and dependency considerations.
• Independently lead & drive highly complex cross-functional campaigns and GTM launches.
• Identify gaps and opportunities in the marketing plan, gather cross-functional input, and proactively develop strategies to drive alignment.
• Independently leverage and reflect insights & data in projects. Proactively identify & present research opportunities to help with campaign strategy development
• Lead Post-mortem Analysis of campaign activities with ability to analyse information and share back implications to drive further campaign optimization
• Strong understanding of the business beyond the team and day to day work
• Strategically and tactically guide and influence GTM teams with their campaign activations

Senior Manager, Global Integrated Marketing – Cyber Safety

Performance Marketing

• Develop and implement scalable paid social media strategies for our growing Credit Card Vertical within major Social platforms like Meta, YouTube, LinkedIn, Reddit, etc.
• This role will provide the right candidate with an opportunity to contribute to the growth of the Paid Social channel.
• Manage your monthly Paid Media budgets ensuring meeting revenue and GPM (Gross Profit Margin) targets.
• Provide recommendations and execute strategies for bidding, ad copy, campaign structuring, targeting, creative and other facets of inventory management.
• Manage strategy for high velocity creative testing in partnership with design to ensure we are improving each month and evolving along with social media trends and behavior.
• Effectively navigate the promotion of offers that have compliance and targeting requirements by working within your sphere of influence to generate results, regardless of compliance obstacles.
• Execute end-to-end management of paid social campaigns, including budget allocation, bidding, and performance analysis and optimization to ensure KPIs are met.
• Stay up-to-date with the latest trends and features on major social media platforms.
• Demonstrate proficiency in navigating algorithmic platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
• Communicate effectively to the team on reporting, results and strategic initiatives and growth opportunities
• Use data to guide decisions and action in order to scale revenue and GPM for this channel.
• Work closely with cross-functional teams, including product, design, content, and analytics, to optimize channel performance.

Gen

Senior Manager, Global Integrated Marketing – Cyber Safety

Senior Media Buyer, Paid Social