Gen

Senior Media Buyer, Paid Social

Gen

full-time

Posted on:

Origin:  • 🇺🇸 United States • Arizona, California, New York

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Job Level

Senior

Tech Stack

Cyber Security

About the role

  • Develop and implement scalable paid social media strategies for our growing Credit Card Vertical within major Social platforms like Meta, YouTube, LinkedIn, Reddit, etc.
  • This role will provide the right candidate with an opportunity to contribute to the growth of the Paid Social channel.
  • Manage your monthly Paid Media budgets ensuring meeting revenue and GPM (Gross Profit Margin) targets.
  • Provide recommendations and execute strategies for bidding, ad copy, campaign structuring, targeting, creative and other facets of inventory management.
  • Manage strategy for high velocity creative testing in partnership with design to ensure we are improving each month and evolving along with social media trends and behavior.
  • Effectively navigate the promotion of offers that have compliance and targeting requirements by working within your sphere of influence to generate results, regardless of compliance obstacles.
  • Execute end-to-end management of paid social campaigns, including budget allocation, bidding, and performance analysis and optimization to ensure KPIs are met.
  • Stay up-to-date with the latest trends and features on major social media platforms.
  • Demonstrate proficiency in navigating algorithmic platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
  • Communicate effectively to the team on reporting, results and strategic initiatives and growth opportunities
  • Use data to guide decisions and action in order to scale revenue and GPM for this channel.
  • Work closely with cross-functional teams, including product, design, content, and analytics, to optimize channel performance.

Requirements

  • 5+ years experience as a high-level operator within the top Social Media Platforms, managing monthly ad spend over $100k, financial category preferred.
  • Understanding of direct marketing creative best practices and experience optimizing for campaign performance in a calculated and methodical way (creative, ad copy, landing page)
  • Demonstrated subject matter expertise managing paid social algorithms and leveraging technical solutions to generate meaningful results in the paid social channel.
  • Strong analytical skills and experience with data analysis, attribution, ads implementation, and platform integration.
  • Experience developing strategy, finding solutions, and communicating results.
  • Proficient in Excel, Google Suite, Google Ads and Bing Ads