Gen

Senior Manager, Global Integrated Marketing – Cyber Safety

Gen

full-time

Posted on:

Origin:  • 🇺🇸 United States • Arizona, California

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Job Level

Senior

Tech Stack

Cyber Security

About the role

  • Own/Lead the messaging and strategic storytelling for the Norton brand
  • Independently build project briefs including customizing messaging strategy for the scope and type of project, infuse relevant insights and data into the upfront strategy for briefing
  • Effectively evaluate creative against briefs and overall campaign strategy, providing both strategic and tactical creative feedback to drive desired outcomes
  • Drives campaign video production in partnership with creative agencies including the planning & production process end to end, ensuring alignment with stakeholders along the way.
  • Ability to independently manage production process with internal agency teams for projects of various sizes and channels
  • Responsible for creating an annual holistic plan for the brand, incorporating recurring priorities, upcoming product launches, and other opportunities, along with budget, timing, and dependency considerations.
  • Independently lead & drive highly complex cross-functional campaigns and GTM launches.
  • Identify gaps and opportunities in the marketing plan, gather cross-functional input, and proactively develop strategies to drive alignment.
  • Independently leverage and reflect insights & data in projects. Proactively identify & present research opportunities to help with campaign strategy development
  • Lead Post-mortem Analysis of campaign activities with ability to analyse information and share back implications to drive further campaign optimization
  • Strong understanding of the business beyond the team and day to day work
  • Strategically and tactically guide and influence GTM teams with their campaign activations

Requirements

  • 7-10 years of consumer marketing experience or equivalent, technology a plus
  • Bachelors Degree required, Masters or Graduate degree preferred
  • Strong strategic abilities to surround problems with multi-faceted viewpoints and problem solving, using data and insights effectively to develop fact-based recommendations
  • Ability to lead and drive X-functional teams, influencing outcomes through effective, data driven storytelling
  • Comfortable presenting and influencing senior level executives
  • Agency Management, effective brief writing, and creative feedback skills required
  • Excellent time & project management skills required to effectively managing multiple complex projects simultaneously & independently
  • Ability to manage department budget effectively including large scale production budget management
  • Strong interpersonal skills and ability to work across and within teams to ensure proper alignment
  • Flexible working styles and ability to learn quickly, take feedback and guidance, and action thoughtfully
  • Strong ability to think globally, with the consumer top of mind, to bring consistency with an understanding of regional nuances that can flex across regions through creative solutions
  • Understanding of importance of localization to drive relevant stories in key markets while simultaneously thinking about global connections and implications
  • Deep understanding of brand guidelines, segmentation and brand expression in multi-brand category and ability to effectively use and reference them in day-to-day projects
  • Knowledge of media channels and performance strategies and metrics
  • To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.