Temp Coordinator, Marketing – 10K Projects
Warner Music Group
Senior Manager, Global Integrated Marketing – Cyber Safety
Gen
full-time
Posted on:
Location: Arizona, California • 🇺🇸 United States
Visit company websiteJob Level
Senior
Tech Stack
Cyber Security
About the role
- Own/Lead the messaging and strategic storytelling for the Norton brand
- Independently build project briefs including customizing messaging strategy for the scope and type of project, infuse relevant insights and data into the upfront strategy for briefing
- Effectively evaluate creative against briefs and overall campaign strategy, providing both strategic and tactical creative feedback to drive desired outcomes
- Drives campaign video production in partnership with creative agencies including the planning & production process end to end, ensuring alignment with stakeholders along the way.
- Ability to independently manage production process with internal agency teams for projects of various sizes and channels
- Responsible for creating an annual holistic plan for the brand, incorporating recurring priorities, upcoming product launches, and other opportunities, along with budget, timing, and dependency considerations.
- Independently lead & drive highly complex cross-functional campaigns and GTM launches.
- Identify gaps and opportunities in the marketing plan, gather cross-functional input, and proactively develop strategies to drive alignment.
- Independently leverage and reflect insights & data in projects. Proactively identify & present research opportunities to help with campaign strategy development
- Lead Post-mortem Analysis of campaign activities with ability to analyse information and share back implications to drive further campaign optimization
- Strong understanding of the business beyond the team and day to day work
- Strategically and tactically guide and influence GTM teams with their campaign activations
Requirements
- 7-10 years of consumer marketing experience or equivalent, technology a plus
- Bachelors Degree required, Masters or Graduate degree preferred
- Strong strategic abilities to surround problems with multi-faceted viewpoints and problem solving, using data and insights effectively to develop fact-based recommendations
- Ability to lead and drive X-functional teams, influencing outcomes through effective, data driven storytelling
- Comfortable presenting and influencing senior level executives
- Agency Management, effective brief writing, and creative feedback skills required
- Excellent time & project management skills required to effectively managing multiple complex projects simultaneously & independently
- Ability to manage department budget effectively including large scale production budget management
- Strong interpersonal skills and ability to work across and within teams to ensure proper alignment
- Flexible working styles and ability to learn quickly, take feedback and guidance, and action thoughtfully
- Strong ability to think globally, with the consumer top of mind, to bring consistency with an understanding of regional nuances that can flex across regions through creative solutions
- Understanding of importance of localization to drive relevant stories in key markets while simultaneously thinking about global connections and implications
- Deep understanding of brand guidelines, segmentation and brand expression in multi-brand category and ability to effectively use and reference them in day-to-day projects
- Knowledge of media channels and performance strategies and metrics
- To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.
