Gen

Copywriter, Advertising & Social – Performance Marketing

Gen

full-time

Posted on:

Location Type: Hybrid

Location: New York City • California • New York • United States

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Salary

💰 $104,500 per year

About the role

  • Write short‑ and long‑form copy for paid social, organic social, digital advertising and campaign creative.
  • Produce strong, performance‑minded copy across headlines, hooks, captions, primary text, scripts, CTAs and body copy.
  • Develop advertising and social messaging that clearly communicates product value, brand positioning and key benefits.
  • Partner with designers, motion teams and strategists to concept and refine creative ideas that work visually and verbally.
  • Ensure all copy is on‑brand, consistent in tone and quality, platform‑appropriate and optimized for performance.
  • Collaborate closely with legal, compliance, product, agencies and cross‑functional partners to produce best‑in‑class creative.
  • Review, proofread and provide feedback on copy from other writers or collaborators.
  • Stay current on platform trends, creative formats and advertising best practices, and apply them to daily work.
  • Contribute to creative testing and iteration by generating multiple concepts, angles and variations.

Requirements

  • 5+ years of copywriting experience with a strong focus on advertising, paid media and/or social media
  • Written for consumer brands, agencies or creative studios; fintech or regulated industry experience is a plus
  • Comfortable collaborating with compliance and/or legal teams and working within structured review processes
Benefits
  • 401(k) match
  • health insurance options
  • disability coverage
  • life insurance
  • unlimited paid time off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
copywritingadvertisingsocial mediadigital advertisingperformance optimizationproofreadingcreative testingconcept developmentcontent creationbrand messaging
Soft Skills
collaborationcommunicationfeedbackcreativityattention to detailadaptabilityproblem-solvingtime managementteamworkstrategic thinking