Gen

National Sales Director – Financial Wellness

Gen

full-time

Posted on:

Location Type: Hybrid

Location: California • New York • United States

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Salary

💰 $198,800 - $290,000 per year

Job Level

Lead

About the role

  • Serve as an ambassador to the employee benefits and financial wellness ecosystem, representing Norton LifeLock’s expanding financial well-being solutions
  • Own and develop financial wellness-focused segments within key broker and consultant relationships
  • Educate brokers and employers on the value of financial wellness solutions, including personal financial management (PFM) tools, financial education & access to financial advisors, earned wage access (EWA), payroll deducted loans, student loan guidance & restructuring, and adjacent offerings
  • Act as a strategic advisor to brokers, helping them position financial wellness as a core component of total rewards and employee well-being
  • Identify, pursue, and qualify large employer opportunities in collaboration with broker partners or our existing Employer base
  • Support account-based selling strategies within targeted broker books and enterprise employer segments
  • Partner with internal marketing teams to support highly targeted outreach, campaigns, events, and broker education initiatives
  • Participate in industry events, webinars, and thought-leadership initiatives to keep Norton LifeLock Benefit Solutions top of mind
  • Collaborate closely with Employee Benefits, Sales Enablement, Partner Account Managers, Marketing, Legal, and Finance teams
  • Maintain accurate pipeline management, forecasting, and activity tracking within CRM tools (e.g., Salesforce)

Requirements

  • 5–7+ years of experience in employee benefits sales, financial wellness, voluntary benefits, or related B2B enterprise sales roles
  • Experience working with employee benefit brokers, agents, and consultants
  • Familiarity with financial wellness solutions such as earned wage access (EWA), financial education, employee loans, student loan assistance, or adjacent offerings strongly preferred
  • Ability to present confidently to all key audiences
  • Strong storytelling and communication skills with the ability to build compelling narratives
  • Proficiency in Salesforce, LinkedIn Sales Navigator, and standard sales productivity tools
  • Excellent presentation, negotiation, and relationship-management skills
  • Willingness to travel 50–70% as needed to support broker and employer engagement.
Benefits
  • Competitive benefits package
  • Bonus incentives
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
employee benefits salesfinancial wellnessvoluntary benefitsearned wage accessfinancial educationemployee loansstudent loan assistancepipeline managementforecastingactivity tracking
Soft Skills
presentation skillsstorytellingcommunication skillsnegotiation skillsrelationship managementstrategic advisingcollaborationeducational outreachconfidencecompelling narratives