Gen Plus Group

Digital Marketing

• Develop comprehensive digital marketing strategies to achieve business objectives, including but not limited to customer acquisition, retention, and revenue growth.
• Create engaging and high-quality content for various digital channels, including website, blog, social media, and email, to attract and engage target audiences.
• Plan, execute, and optimize performance marketing campaigns across various channels such as SEM, paid social, display advertising, email marketing, affiliate marketing, and more.
• Conduct A/B testing and utilize data-driven insights to refine campaign strategies and improve performance metrics.
• Monitor campaign performance metrics and KPIs, such as CTR, CPC, CPA, ROAS, and LTV, and provide regular reporting and analysis to stakeholders.
• Utilize analytical tools and platforms to track, measure, and optimize campaign performance and identify opportunities for improvement.
• Implement data-driven strategies to optimize ad creatives, targeting parameters, and bidding strategies to maximize ROI.
• Conduct audience research and segmentation to identify key customer segments and tailor marketing campaigns to effectively reach and engage target audiences.
• Utilize audience targeting capabilities across digital marketing platforms to deliver personalized and relevant messaging to specific customer segments.
• Collaborate with internal teams to align marketing strategies with overall business goals and objectives.

Digital Marketing Specialist