Freelance Digital Marketing Specialist

Gen Plus Group

Digital Marketing Specialist responsible for full-funnel digital campaigns and performance marketing in UAE. Managing Google Ads, SEMrush, and CRM systems effectively.

Posted 6/22/2026full-timeRemote • 🇦🇪 United Arab EmiratesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Apollo

About the role

Key responsibilities & impact

Own digital campaigns end to end, from initial strategy and set-up through to launch, day-to-day management, and ongoing optimisation.
Build full-funnel campaigns across paid search, paid social, display, email, and retargeting that drive acquisition, engagement, and revenue.
Plan campaign structures, audiences, budgets, bidding, and tracking before anything goes live, and know exactly why each lever is set the way it is.
Run continuous A/B testing on creative, copy, audiences, and bids, using the results to sharpen performance.
Set up, launch, and manage campaigns across Google Ads (Search, Display, Performance Max, YouTube), Meta Ads (Facebook & Instagram), and LinkedIn Ads from scratch.
Manage and optimise all live ad accounts, adjusting targeting, bids, budgets, and creative to hit and beat CPA and ROAS targets.
Own conversion tracking and pixel/tag set-up (Google Tag Manager, Meta Pixel, conversion APIs) so every campaign is measured accurately.
Write sharp, high-performing ad copy, landing page copy, email sequences, and social content tailored to each channel and audience.
Carry out keyword research to find the highest-performing, highest-intent terms and continually refine based on what's actually converting.
Use SEMrush for keyword research, competitor analysis, SEO opportunities, and campaign planning (prior hands-on SEMrush experience is essential).
Manage CRM and lead workflows, segmentation, lead scoring, nurture sequences, and email automation, to convert and retain customers.
Use Apollo for prospecting, list building, data enrichment, and outbound lead generation (prior hands-on Apollo experience is essential).
Monitor performance metrics and KPIs (CTR, CPC, CPA, ROAS, LTV, conversion rate) and report clearly to stakeholders with insight, not just numbers.
Use analytics tools (Google Analytics / GA4, Adobe Analytics, Looker Studio, or similar) to track, measure, and improve performance.
Turn data into decisions, optimising creative, targeting, and bidding to maximise ROI and proactively flag opportunities to do better.
Research and segment audiences to identify the customer groups that matter most.
Use the targeting capabilities across each platform to deliver personalised, relevant messaging to the right people.
Work closely with internal teams to keep marketing aligned with wider business goals, and bring fresh thinking to the table, not just execution.

Requirements

What you’ll need

5+ years in digital marketing with a focus on performance marketing, ideally in a B2B and/or agency environment.
A proven track record of building, running, and optimising successful campaigns across multiple channels.
Essential hands-on experience with Apollo (prospecting, enrichment, outbound lead gen).
Essential hands-on experience with SEMrush (keyword research, competitor analysis, SEO).
Hands-on experience setting up and managing Google Ads, Meta Ads Manager, and LinkedIn Ads from scratch.
Strong copywriting skills and the ability to research and select high-performing keywords.
Experience managing CRM, email automation, and lead nurture workflows.
Strong analytical skills and confidence with tools like Google Analytics / GA4, Adobe Analytics, or similar.
Solid understanding of A/B testing, conversion tracking, and optimisation tools and methods.
Excellent communication skills, able to present complex data and ideas clearly and turn them into action.
Strong project management skills, comfortable juggling multiple priorities and deadlines in a fast-paced environment.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Gen Plus Group Website LinkedIn All Job Openings 201 - 500 employees 📱 Media Media
Advertising
PR Gen Plus Group is a global independent group of agencies that delivers meaningful impact to brands, businesses, and people through holistic communications. The group combines the strategic expertise of a hub of strategists, marketeers, and digital PR experts with top-tier storytelling and global film production. This ensemble of teams leverages the power of creative disruption and representation to excel in various domains, redefining expectations in advertising, communication, digital production, talent management, and social media. Gen Plus Group aims to unlock potential through integrated campaigns and strategic communications embodying the 'Power of Gen Plus'. Freelance Digital Marketing Specialist 🔥 26 minutes ago 🇦🇪 United Arab Emirates (UAE) – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 🌐 Digital Marketing Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Own digital campaigns end to end, from initial strategy and set-up through to launch, day-to-day management, and ongoing optimisation.
Build full-funnel campaigns across paid search, paid social, display, email, and retargeting that drive acquisition, engagement, and revenue.
Plan campaign structures, audiences, budgets, bidding, and tracking before anything goes live, and know exactly why each lever is set the way it is.
Run continuous A/B testing on creative, copy, audiences, and bids, using the results to sharpen performance.
Set up, launch, and manage campaigns across Google Ads (Search, Display, Performance Max, YouTube), Meta Ads (Facebook & Instagram), and LinkedIn Ads from scratch.
Manage and optimise all live ad accounts, adjusting targeting, bids, budgets, and creative to hit and beat CPA and ROAS targets.
Own conversion tracking and pixel/tag set-up (Google Tag Manager, Meta Pixel, conversion APIs) so every campaign is measured accurately.
Write sharp, high-performing ad copy, landing page copy, email sequences, and social content tailored to each channel and audience.
Carry out keyword research to find the highest-performing, highest-intent terms and continually refine based on what's actually converting.
Use SEMrush for keyword research, competitor analysis, SEO opportunities, and campaign planning (prior hands-on SEMrush experience is essential).
Manage CRM and lead workflows, segmentation, lead scoring, nurture sequences, and email automation, to convert and retain customers.
Use Apollo for prospecting, list building, data enrichment, and outbound lead generation (prior hands-on Apollo experience is essential).
Monitor performance metrics and KPIs (CTR, CPC, CPA, ROAS, LTV, conversion rate) and report clearly to stakeholders with insight, not just numbers.
Use analytics tools (Google Analytics / GA4, Adobe Analytics, Looker Studio, or similar) to track, measure, and improve performance.
Turn data into decisions, optimising creative, targeting, and bidding to maximise ROI and proactively flag opportunities to do better.
Research and segment audiences to identify the customer groups that matter most.
Use the targeting capabilities across each platform to deliver personalised, relevant messaging to the right people.
Work closely with internal teams to keep marketing aligned with wider business goals, and bring fresh thinking to the table, not just execution. 🎯 Requirements
5+ years in digital marketing with a focus on performance marketing, ideally in a B2B and/or agency environment.
A proven track record of building, running, and optimising successful campaigns across multiple channels.
Essential hands-on experience with Apollo (prospecting, enrichment, outbound lead gen).
Essential hands-on experience with SEMrush (keyword research, competitor analysis, SEO).
Hands-on experience setting up and managing Google Ads, Meta Ads Manager, and LinkedIn Ads from scratch.
Strong copywriting skills and the ability to research and select high-performing keywords.
Experience managing CRM, email automation, and lead nurture workflows.
Strong analytical skills and confidence with tools like Google Analytics / GA4, Adobe Analytics, or similar.
Solid understanding of A/B testing, conversion tracking, and optimisation tools and methods.
Excellent communication skills, able to present complex data and ideas clearly and turn them into action.
Strong project management skills, comfortable juggling multiple priorities and deadlines in a fast-paced environment. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Digital Marketing Manager, Web3 🕒 May 23 Bamboo Works 11 - 50 🎯 Recruiter 👥 HR Tech 🤝 B2B Website LinkedIn All Job Openings Digital Marketing Manager specializing in blockchain, crypto, and Web3 for a global team. Developing social media strategies and managing paid ad campaigns while working remotely with CET hours. 🇦🇪 United Arab Emirates (UAE) – Remote 💵 $1.9k / month ⏰ Full Time 🟡 Mid-level 🟠 Senior 🌐 Digital Marketing View More Digital Marketing Manager Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

digital marketingperformance marketingcampaign managementA/B testingconversion trackingcopywritingkeyword researchCRM managementemail automationdata analysis

Soft Skills

communicationproject managementanalytical thinkingstrategic thinkingcollaborationcreativitytime managementproblem-solvingadaptabilityattention to detail