GEICO

Senior Manager, Women’s Sports – Portfolio Innovation

GEICO

full-time

Posted on:

Location Type: Hybrid

Location: Chevy Chase • Maryland • New York • United States

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Salary

💰 $121,975 - $189,625 per year

Job Level

Senior

About the role

  • Architect GEICO’s Women's Sports Playbook with ownership across the vision, design, launch and execution of our Women’s Sports strategy.
  • Create purpose-driven, high-impact partnerships that resonate with diverse audiences and drive measurable brand lift
  • Ensure Women’s Sports partnerships are deeply integrated across GEICO’s external marketing ecosystem and local marketing efforts, as well as its internal associate engagement strategies
  • Lead the ideation and execution for groundbreaking and high-impact, consumer-focused campaigns across Women’s Sports; shape authentic brand storytelling that elevates athletes, fans, and the brand
  • Cultivate premier partnerships by serving as the primary steward and relationship lead for key Women’s Sports sponsorships and talent agreements, ensuring that contractual obligations are met while maximizing ROI
  • Monitor the Women’s Sports ecosystem – from league expansion to new ownership models to media platforms – to proactively position GEICO ahead of the market
  • Build a multi-year portfolio innovation roadmap that balances foundation partnerships with emerging opportunities and future-forward bets. Includes anticipating rights cycles (IP/media), growth curves, and emerging technology
  • Establish clear investment guardrails, workflows, and decision frameworks to guide portfolio growth
  • Translate long-range strategy into annual planning, activation roadmaps, and budget requirements – serve as a strategic advisor to our leadership team, articulating portfolio strategy, trade-offs, and growth opportunities
  • Create a disciplined test-and-scale framework to pilot new leagues, formats, platforms, and talent – with the ability to rapidly expand what’s working

Requirements

  • 8+ years of experience across a combination of sports and experiential marketing
  • Experience managing long and short-term brand/talent ambassador deals from ideation to execution
  • Proven ability to build and manage multi-year sponsorship portfolios at scale
  • Experience managing and partnering with multiple external agencies and internal cross-functional partners across sports, experiential, media, analytics and creative
  • Ability to operationalize GEICO’s sports and marketing practice – redesigning more efficient processes, workflows, and communications
  • A detail-oriented individual with the ability to work collaboratively in a fast-paced environment on multiple projects with competing deadlines.
Benefits
  • 401K savings plan vested from day one that offers a 6% match
  • performance and recognition-based incentives
  • tuition assistance
  • mental healthcare
  • fertility and adoption assistance
  • employee engagement and recognition programs
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
sports marketingexperiential marketingbrand managementsponsorship portfolio managementcampaign executioncontract negotiationstrategic planningbudget managementanalyticsproject management
Soft Skills
collaborationdetail-orientedleadershipcommunicationrelationship managementstrategic advisingcreativityproblem-solvingadaptabilitytime management