Senior Director, Product Marketing
GEICO
full-time
Posted on:
Location Type: Hybrid
Location: Chevy Chase • Maryland • New York • United States
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Salary
💰 $195,000 - $315,000 per year
Job Level
About the role
- Analyze untapped customer opportunities and product/service white space to identify new business and profit growth areas, as well as opportunities to grow brand favorability.
- Lead the creation of short and long-range business plans, setting objectives, mapping out the unit economics, determining key initiatives, and identifying KPIs grounded in consumer insights.
- Maintain an in-depth understanding of business growth drivers, risk factors, and data trends related to customer acquisition, retention and cross-sell.
- Identify territories and moments rooted in clear insights for media selection and creative development.
- Produce quarterly brand business reviews highlighting actionable insights that Marketing practice leaders can use to enhance future work and improve business results going forward.
- Collaborate with Finance and PPM stakeholders to align on LOB goals and monitor progress against those goals.
- Partner with Marketing Finance to build LOB budgets and investment allocations across customer segments and distribution channels.
- Set the strategic agenda that will keep the cross-functional Marketing department focused on the business and customer priorities.
- Deliver clear customer-first connected journeys outlining what to communicate, setting the actions we want the customer to take, and driving cohesion in the Marketing plan for optimal business outcomes.
- Develop and maintain relationships with all Marketing practice leads to ensure alignment in overall planning and successful execution.
- In partnership with Sponsorships, Media, and Creative, determine how to invest the LOB’s annual marketing budget to build industry leading Marketing plans across paid, earned, owned, and shared customer touchpoints.
Requirements
- Experience in brand marketing preferably with a Fortune 500 company
- Bachelor's Degree; MBA preferred
- Change agent who thrives in creating clarity in ambiguity
- Ability to drive strategy and execute with speed and high quality
- Comfortable producing and overseeing a high volume of work
- Experience in transformational organizations providing clear analysis of future opportunities and guidance on how to act now
- Significant experience in developing presentations for audiences at all levels
- Experience in evaluating creative concepts and assets based on strategic alignment and business impact
- Strategic thinker with the ability to inspire confidence from, and to collaborate with colleagues, internal stakeholders, and executive leaders
- Well versed in gathering data and developing qualitative insights to develop strategic plans
- Demonstrated success in writing clear briefs that inspire exceptional work.
Benefits
- Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
- Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
- Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
- Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
brand marketingdata analysisstrategic planningpresentation developmentcustomer acquisitioncustomer retentionKPI identificationbudget managementmedia selectioncreative evaluation
Soft Skills
change agentstrategic thinkercollaborationcommunicationleadershipclarity in ambiguityinspirationhigh-quality executionrelationship buildingcustomer-first mindset
Certifications
Bachelor's DegreeMBA