Qualify inbound leads by engaging with prospects, identifying their needs, and assessing their potential as sales opportunities across a variety of channels.
Execute outbound prospecting campaigns targeting specific market segments, utilizing email, phone, and digital outreach.
Collaborate with leadership to develop and refine outreach strategies for specific campaigns and lead sources.
Gather and document key information about prospects to ensure qualified leads are passed on to sales reps for follow-up.
Track and manage lead data, engagement, and qualification progress in CRM systems such as Salesforce.
Follow up on marketing-generated leads, ensuring timely response and appropriate qualification based on predefined criteria.
Provide feedback to marketing and sales teams on campaign performance, customer pain points, and market trends.
Meet or exceed performance metrics related to lead qualification, conversion rates, and pipeline contribution.
Continuously learn and stay informed about GE HealthCare’s products, services, and industry trends to improve the quality of lead qualification.
Requirements
Bachelor’s degree in Business, Communications, or related field, or equivalent experience.
1-3 years of experience in sales, lead generation, or customer service, preferably in a healthcare or medical equipment environment.
Strong communication and interpersonal skills.
Experience with CRM systems (e.g., Salesforce).
Ability to work independently and as part of a team, with a proactive and results-oriented mindset.
Benefits
medical
dental
vision
paid time off
a 401(k) plan with employee and company contribution opportunities
life, disability, and accident insurance
tuition reimbursement
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lead qualificationoutbound prospectingdata trackingcampaign performance analysiscustomer pain point identificationconversion rate optimization