Marketing

• Own marketing execution for the assigned business divisions, translating high-level objectives into actionable plans and programs
• Serve as the primary marketing point of contact, partnering closely with sales and internal stakeholders
• Manage priorities, timelines, and deliverables to ensure consistent progress against business goals
• Lead execution of marketing programs that comply with Canadian regulations, including CASL and other applicable requirements
• Adapt messaging, campaigns, and content to reflect regional, regulatory, and market differences between the U.S. and Canada
• Act as an internal subject-matter resource on Canadian marketing best practices and compliance considerations
• Plan, manage, and execute integrated marketing campaigns across digital, email, content, events, and paid channels
• Own day-to-day go-to-market execution, including campaign planning, asset development, launch coordination, and post-launch optimization
• Coordinate cross-functional inputs and external partners to deliver campaigns on time and on brand
• Manage development and localization of marketing assets, including one-pagers, case studies, presentations, email campaigns, landing pages, and web copy
• Partner with sales to ensure enablement materials effectively support the sales process
• Maintain consistency in messaging and positioning while tailoring content to specific markets and regions
• Own performance tracking and reporting for assigned campaigns and programs
• Analyze results and apply insights to improve campaign effectiveness and efficiency
• Maintain organized documentation of campaigns, assets, and performance metrics

Senior Marketing Specialist – GCG Custom Engineered Solutions

Manager

• Lead and execute a regional sales strategy tailored to the unique needs of IOUs, cooperatives, and municipal utilities across the Midwest and Northeast
• Develop and maintain executive-level relationships with key decision-makers, influencers, and stakeholders within strategic utility accounts
• Own and grow a portfolio of high-value, strategically important accounts while identifying and developing new regional opportunities
• Partner closely with internal inside sales teams to support day-to-day execution, including ensuring RFPs, bids, and customer requests are responded to accurately, competitively, and in a timely manner
• Provide guidance and market context to inside sales teams to help prioritize opportunities and improve response quality and speed, without direct supervisory responsibility
• Partner with internal engineering, sourcing, and manufacturer partners to ensure Paige product specifications align with current and future utility standards and customer requirements
• Provide market-driven input on product development, specification updates, and sourcing strategies to support utility growth initiatives
• Identify gaps in current utility offerings and help define value-added solutions that differentiate Paige in the market
• Serve as a regional subject-matter leader by deepening market and product knowledge and sharing insights with internal sales teams
• Act as a conduit between the customer and Paige, ensuring customer strategies, challenges, standards, and future-state plans are clearly understood and communicated internally
• Drive long-term account planning, including understanding customer business performance, competitive landscape, and upcoming initiatives
• Partner cross-functionally to ensure seamless execution, exceptional service, and alignment across sales, operations, and supply chain
• Identify and cultivate new strategic partnerships that support regional and company-wide growth objectives
• Mentor and support other sales team members by sharing best practices, market intelligence, and customer insights
• Serve as a key voice of the customer for the Utilities market, influencing product direction, sourcing decisions, and long-term solution strategy

Senior Marketing Specialist – GCG Custom Engineered Solutions

Strategic Accounts Manager – Utility Solutions