Gaudium

Marketing

• Plan, execute, and optimize marketing campaigns across multiple channels, focusing on demand generation and performance;
• Manage activities across the marketing funnel, ensuring consistency between acquisition, nurturing, and conversion;
• Analyze campaign and channel metrics, proposing continuous, data-driven improvements;
• Design and optimize automation workflows and audience segmentation to improve campaign efficiency;
• Conduct tests (A/B, channels, approaches), evaluate results, and implement learnings;
• Collaborate with teams such as Sales and Product, ensuring alignment between strategy and execution;
• Participate in department processes and projects.

Mid-level Marketing Analyst

Backend Engineer

• Develop with quality and best practices using PHP and Go.
• Support and update the backend across development, staging (homologation), and production environments;
• Assist in database table modeling;
• Monitor and address potential bugs in production;
• Participate in the product squad, contributing ideas to improve urban mobility and the delivery market;
• Propose system improvements to ensure robustness and scalability, aiming to deliver the best experience for our customers and the continuous evolution of our product.

Backend Developer

Analyst

• Perform process mapping and diagnostics, identifying improvement opportunities and recommended actions.
• Lead end-to-end improvement projects, from problem framing to implementation and monitoring of results.
• Define and monitor performance indicators (KPIs), ensuring alignment with area objectives, and develop dashboards with actionable metrics to support decision-making.
• Ensure the quality, consistency, and reliability of data used in processes, metrics, and automations.
• Implement automations and technological solutions, including the use of Artificial Intelligence, to increase efficiency and drive operational improvement.
• Work effectively in ambiguous contexts, structuring problems, engaging stakeholders, and promoting the adoption of process and workflow management tools and practices.

Process Analyst – Mid-level

Growth Marketing

• Define and execute the company's growth strategy
• Set clear acquisition, conversion and recurring revenue targets
• Build and optimize the pipeline: lead generation, qualification, conversion and expansion
• Monitor and optimize metrics such as CAC (Customer Acquisition Cost), LTV (Lifetime Value), average deal size, conversion by stage, and sales velocity
• Ensure integration between demand generation, pre-sales and closing
• Establish clear processes for qualification, lead handoff and inter-team feedback
• Develop and scale channels such as inbound marketing, content, partnerships and referral programs
• Run continuous tests, including mystery shopper tests, to improve acquisition, conversion and positioning
• Evaluate new channels and distribution models
• Lead the area's coordinators
• Ensure disciplined execution, goal tracking and team development
• Grow recurring revenue
• Generate qualified leads
• Maintain healthy CAC and LTV.

Mid-level Marketing Analyst

Backend Developer

Process Analyst – Mid-level

Growth Manager