Gatekeeper

Growth Operations Lead

Gatekeeper

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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Job Level

Senior

About the role

  • Own HubSpot as the operational backbone of marketing, including properties, lifecycle stages, workflows, lead scoring, routing, consent management, and documentation.
  • Develop and maintain marketing automation, segmentation, and campaign orchestration to support pipeline growth.
  • Ensure database health through ongoing deduplication, data normalisation, suppression management, and compliance with GDPR.
  • Maintain accurate lifecycle definitions, routing logic, and pipeline structures to ensure reporting and forecasting integrity.
  • Plan, build, launch, and optimise paid campaigns across platforms including LinkedIn Ads, Google Ads, Meta, YouTube pre-roll, and geo-targeted campaigns.
  • Monitor campaign performance and reconcile advertising spend with pipeline contribution and revenue outcomes.
  • Continuously test creative, messaging, audiences, and targeting strategies to improve conversion rates and reduce CAC.
  • Experiment with emerging advertising formats including LLM-driven or contextual placements as they evolve.
  • Own the operational health of the website including structure, metadata, crawlability, schema markup, redirects, and performance.
  • Manage GTM implementation, GA4 configuration, conversion tracking, and event instrumentation.
  • Ensure the website is optimised for both human buyers and AI-driven discovery through structured data and machine-readable content.
  • Build and deploy landing pages, nurture journeys, and AI-assisted email campaigns aligned to target personas and buying stages.
  • Manage email marketing execution including segmentation, deliverability optimisation, and campaign reporting.
  • Run A/B testing across landing pages, CTAs, subject lines, forms, and lead capture flows to continuously improve conversion.
  • Leverage AI tools for audience research, campaign ideation, and performance analysis.
  • Build and maintain dashboards to track funnel performance, campaign contribution, and conversion efficiency.
  • Continuously evaluate new AI tools and automation opportunities to improve campaign performance and operational efficiency.

Requirements

  • Hands-on experience managing paid media campaigns across LinkedIn Ads, Google Ads, YouTube, and Meta.
  • Strong experience owning and administering HubSpot including objects, lifecycle stages, lead scoring, workflows, routing logic, and consent management.
  • Experience building and optimising landing pages, running email marketing campaigns, and executing A/B testing to improve conversion rates.
  • Solid understanding of website technical fundamentals including GTM, GA4, metadata, schema markup, crawlability, and redirects.
  • Strong analytical skills with the ability to measure funnel performance, identify conversion issues, and build performance dashboards.
  • An AI-first mindset, with experience leveraging tools and automation to accelerate execution and improve marketing performance.
  • Personal Attributes
  • Curious and analytical, with a habit of digging into data to uncover insights.
  • Self-motivated with a strong sense of ownership and the ability to manage work independently.
  • Experiment-driven and comfortable testing new ideas quickly and learning from results.
  • Collaborative and able to build strong relationships across Marketing, Product, Sales, Customer Success, and RevOps.
  • Comfortable working in a fast-paced, high-growth SaaS environment.
  • Nice to Have
  • Experience with enrichment or personalisation tooling such as Clay or similar account intelligence platforms.
  • Familiarity with how AI agents and LLMs consume web content and the role of structured data in discoverability.
  • Experience working in B2B SaaS targeting mid-market or enterprise buyers.
Benefits
  • 100% remote working: no offices and no commute
  • Generous paid vacation allowance
  • Comprehensive benefits package including:
  • Private Medical & Dental cover** GRSP matching (Canada) / Pension contributions (UK)** Employee Assistance Program
  • Learning & Development opportunities for lifelong learners
  • Technology: we provide everything you need to do your best work
  • Gatekeeper for Good: Match funding to support non-profit organisations in your local community
  • Gatekeeper retreats
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
HubSpotpaid media campaignsLinkedIn AdsGoogle AdsYouTubeMetalanding page optimizationemail marketingA/B testingGTM
Soft Skills
analytical skillsself-motivatedcollaborativecuriousownershipexperiment-drivenfast-paced adaptabilityrelationship buildingindependent workdata-driven insights