Gatekeeper

SEO Marketing

• Own and evolve Gatekeeper’s organic search strategy, spanning both traditional SEO and AI-powered discovery.
• Develop and execute quarterly SEO and AEO roadmaps covering site structure, internal linking, schema implementation, semantic search optimisation, and Core Web Vitals improvements.
• Build strategies to increase Gatekeeper’s visibility across AI platforms including ChatGPT, Gemini, Claude, and Perplexity.
• Identify new opportunities to improve discoverability through structured data, entity optimisation, and semantic content strategies.
• Lead the development and optimisation of Gatekeeper’s organic content strategy to drive qualified traffic and pipeline growth.
• Create detailed SEO and AEO content briefs including keyword research, intent analysis, competitive insights, and optimisation recommendations.
• Optimise existing content through improved metadata, internal linking, schema markup, and conversion-focused enhancements.
• Drive content consolidation and improvement initiatives to prioritise high-performing pages and improve overall site authority.
• Partner with Product Marketing, Customer Success, and Sales to identify high-value topics aligned with buyer needs and industry trends.
• Monitor organic search performance using GA4, Google Search Console, HubSpot, and SEO tools such as Ahrefs or Semrush.
• Track and report on rankings, traffic, content performance, and pipeline contribution from organic channels.
• Experiment with new tools and frameworks to optimise content for AI-powered search, conversational prompts, and semantic relevance.
• Identify opportunities to improve organic landing page performance and run A/B tests to increase conversion rates.
• Manage Gatekeeper’s presence across review platforms such as G2 and Capterra to maximise organic visibility and credibility.
• Oversee third-party content initiatives including partnerships, affiliate opportunities, and industry publications.
• Identify opportunities to increase Gatekeeper’s citation presence across high-authority platforms and industry ecosystems.

AEO/SEO & Content Lead, Organic Growth

Operations

• Own HubSpot as the operational backbone of marketing, including properties, lifecycle stages, workflows, lead scoring, routing, consent management, and documentation.
• Develop and maintain marketing automation, segmentation, and campaign orchestration to support pipeline growth.
• Ensure database health through ongoing deduplication, data normalisation, suppression management, and compliance with GDPR.
• Maintain accurate lifecycle definitions, routing logic, and pipeline structures to ensure reporting and forecasting integrity.
• Plan, build, launch, and optimise paid campaigns across platforms including LinkedIn Ads, Google Ads, Meta, YouTube pre-roll, and geo-targeted campaigns.
• Monitor campaign performance and reconcile advertising spend with pipeline contribution and revenue outcomes.
• Continuously test creative, messaging, audiences, and targeting strategies to improve conversion rates and reduce CAC.
• Experiment with emerging advertising formats including LLM-driven or contextual placements as they evolve.
• Own the operational health of the website including structure, metadata, crawlability, schema markup, redirects, and performance.
• Manage GTM implementation, GA4 configuration, conversion tracking, and event instrumentation.
• Ensure the website is optimised for both human buyers and AI-driven discovery through structured data and machine-readable content.
• Build and deploy landing pages, nurture journeys, and AI-assisted email campaigns aligned to target personas and buying stages.
• Manage email marketing execution including segmentation, deliverability optimisation, and campaign reporting.
• Run A/B testing across landing pages, CTAs, subject lines, forms, and lead capture flows to continuously improve conversion.
• Leverage AI tools for audience research, campaign ideation, and performance analysis.
• Build and maintain dashboards to track funnel performance, campaign contribution, and conversion efficiency.
• Continuously evaluate new AI tools and automation opportunities to improve campaign performance and operational efficiency.

AEO/SEO & Content Lead, Organic Growth

Growth Operations Lead