Gatekeeper

AEO/SEO & Content Lead, Organic Growth

Gatekeeper

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Senior

About the role

  • Own and evolve Gatekeeper’s organic search strategy, spanning both traditional SEO and AI-powered discovery.
  • Develop and execute quarterly SEO and AEO roadmaps covering site structure, internal linking, schema implementation, semantic search optimisation, and Core Web Vitals improvements.
  • Build strategies to increase Gatekeeper’s visibility across AI platforms including ChatGPT, Gemini, Claude, and Perplexity.
  • Identify new opportunities to improve discoverability through structured data, entity optimisation, and semantic content strategies.
  • Lead the development and optimisation of Gatekeeper’s organic content strategy to drive qualified traffic and pipeline growth.
  • Create detailed SEO and AEO content briefs including keyword research, intent analysis, competitive insights, and optimisation recommendations.
  • Optimise existing content through improved metadata, internal linking, schema markup, and conversion-focused enhancements.
  • Drive content consolidation and improvement initiatives to prioritise high-performing pages and improve overall site authority.
  • Partner with Product Marketing, Customer Success, and Sales to identify high-value topics aligned with buyer needs and industry trends.
  • Monitor organic search performance using GA4, Google Search Console, HubSpot, and SEO tools such as Ahrefs or Semrush.
  • Track and report on rankings, traffic, content performance, and pipeline contribution from organic channels.
  • Experiment with new tools and frameworks to optimise content for AI-powered search, conversational prompts, and semantic relevance.
  • Identify opportunities to improve organic landing page performance and run A/B tests to increase conversion rates.
  • Manage Gatekeeper’s presence across review platforms such as G2 and Capterra to maximise organic visibility and credibility.
  • Oversee third-party content initiatives including partnerships, affiliate opportunities, and industry publications.
  • Identify opportunities to increase Gatekeeper’s citation presence across high-authority platforms and industry ecosystems.

Requirements

  • Proven experience managing SEO strategies in a B2B SaaS environment, including keyword strategy, on-page optimisation, technical SEO, and content performance analysis.
  • Strong understanding of Answer Engine Optimisation (AEO) and how AI-driven platforms surface and cite content.
  • Proficiency with GA4, Google Search Console, and leading SEO toolsets such as Ahrefs or Semrush.
  • Experience creating and briefing high-quality content aligned with search intent and buyer journeys.
  • Strong understanding of technical SEO fundamentals including schema markup, site architecture, metadata optimisation, Core Web Vitals, and internal linking.
  • Experience using HubSpot or similar marketing platforms to connect organic traffic to pipeline and revenue outcomes.
  • Personal Attributes
  • Naturally curious and analytical, with a habit of exploring data to uncover insights and opportunities.
  • Self-motivated and able to take ownership of initiatives from strategy through to execution.
  • Experiment-driven, comfortable testing new ideas quickly and learning from results.
  • Collaborative, with the ability to work effectively across Marketing, Product, Sales, and Customer Success teams.
  • Comfortable operating in a fast-paced, high-growth SaaS environment.
  • Nice to Have
  • Experience using analytics tools such as Ziptie or similar platforms to track organic performance.
  • Experience managing optimisation strategies for review platforms such as G2 or Capterra.
  • Familiarity with semantic search frameworks and entity-based SEO strategies.
Benefits
  • 100% remote working: no offices and no commute
  • Generous paid vacation allowance
  • Comprehensive benefits package including:
  • Private Medical & Dental cover** GRSP matching (Canada) / Pension contributions (UK)** Employee Assistance Program
  • Learning & Development opportunities for lifelong learners
  • Technology: we provide everything you need to do your best work
  • Gatekeeper for Good: Match funding to support non-profit organisations in your local community
  • Gatekeeper retreats
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOAEOkeyword strategyon-page optimisationtechnical SEOcontent performance analysisschema markupmetadata optimisationCore Web Vitalsinternal linking
Soft Skills
analyticalself-motivatedcollaborativecuriousexperiment-driven