Garner Health

Growth Marketing Manager

Garner Health

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $85,000 - $120,000 per year

About the role

  • Develop and execute custom client marketing campaigns - cross-channel campaigns (eg email, SMS, direct mail, employer-sent communications on Garner) to drive long-term client retention and member engagement
  • Utilizing marketing automation tools (Iterable) to build, test, and optimize email/sms campaigns, ensuring optimal delivery and engagement
  • Manage our marketing asset library - including updating Figma/Google Slide/Google Doc marketing asset templates for new product launches, client customizations, etc. and working with designers to develop new marketing collateral
  • Analyzing campaign performance metrics and customer data to generate insights and recommendations for campaign optimization
  • Collaborate cross-functionally: Partner with Account Management, Strategy Account Management, Product, Data & Reporting to support new product launches, custom client marketing initiatives, and optimize marketing performance
  • Optimize new processes: Build and improve scalable marketing processes to improve efficiency (incl. identifying and executing automation & operational improvements)

Requirements

  • Bachelor’s degree in marketing, business, or related field preferred
  • 3+ years of B2C marketing experience in member marketing, member engagement, lifecycle marketing, market operations, growth marketing, or similar role
  • Hands-on experience with cross-channel marketing platforms, preferably Iterable
  • Tactical execution of email, segment, and campaign builds
  • Familiarity with HTML/CSS for basic email template customization
  • Basic design experience for marketing collateral (e.g., Google Slides, Figma)
  • Analytical, with experience in reporting & optimizing marketing campaign performance
  • Innovative and creative when developing marketing tactics to drive Garner adoption
  • Strong project management skills - ability to juggle multiple priorities, meet deadlines, managing ongoing operational workflows (eg working with print & swag vendors), and work cross-functionally
  • A willingness to “roll up your sleeves” and do whatever is necessary to ensure company success
  • Collaborative team player with strong communication and interpersonal skills
  • Ability to thrive in a fast-paced, dynamic start-up environment
  • A desire to be a part of our mission to improve the U.S. healthcare system
Benefits
  • flexible PTO
  • Medical/Dental/Vision plan options
  • 401(k)
  • Teladoc Health

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2C marketingmember marketinglifecycle marketinggrowth marketingemail marketingcampaign optimizationHTMLCSSmarketing automationdata analysis
Soft skills
project managementcollaborationcommunicationinterpersonal skillscreativityanalytical thinkingadaptabilityproblem-solvingtime managementteam player
Certifications
Bachelor’s degree in marketingBachelor’s degree in businessrelated field degree