Gardens Alive

Paid Social Media Campaign Manager

Gardens Alive

full-time

Posted on:

Location Type: Hybrid

Location: Tipp City • Ohio • United States

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Job Level

Junior

About the role

  • Plan, launch, and manage paid social campaigns across platforms including Facebook, Instagram, and others
  • Develop acquisition strategies aligned with seasonal gardening demand and promotional calendars
  • Manage budgets to maximize ROAS, CPA efficiency, and revenue growth
  • Build full-funnel campaign structures including prospecting, retargeting, and retention campaigns
  • Conduct ongoing creative, audience, and bidding tests to improve campaign performance
  • Optimize campaigns based on ROAS, CPA, CTR, conversion rate, and LTV
  • Develop structured A/B testing frameworks for creatives, messaging, and offers
  • Identify and scale winning creatives and audiences
  • Partner with the creative and brand teams to develop high-performing ad creative
  • Provide clear creative briefs based on performance data and audience insights
  • Ensure ads align with brand voice and seasonal gardening themes
  • Monitor daily campaign performance and provide actionable insights
  • Build reports and communicate performance trends
  • Provide recommendations to improve overall paid media efficiency and growth
  • Work closely with ecommerce, creative, and analytics teams to align acquisition strategies
  • Support integrated campaigns with email, search, and print channels
  • Coordinate campaign timing with product launches and promotional events

Requirements

  • 1+ year of paid social media advertising experience
  • Strong expertise in Meta Ads Manager (Facebook & Instagram)
  • Experience managing six-figure+ monthly ad budgets
  • Proven track record improving ROAS and lowering CPA
  • Experience with conversion tracking, pixel implementation, and attribution
  • Strong analytical skills with experience using tools like Google Analytics, Looker, or similar
  • Ability to interpret data and translate insights into actionable campaign improvements
  • Preferred Qualifications
  • Experience in ecommerce or direct-to-consumer brands
  • Familiarity with seasonal retail or gardening/home categories
  • Experience advertising on Pinterest, TikTok, or other emerging platforms
  • Knowledge of creative testing frameworks and performance creative strategy
  • Experience with feed-based dynamic ads and catalog campaigns
Benefits
  • WFH Flexible 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
Applicant Tracking System Keywords

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Hard Skills & Tools
paid social media advertisingacquisition strategiescampaign optimizationA/B testingconversion trackingpixel implementationattributiondynamic adscatalog campaignsperformance creative strategy
Soft Skills
analytical skillscommunicationcollaborationdata interpretationactionable insights