Gardens Alive

Social Media Manager

• Develop and execute organic social media strategies for multiple brands, ensuring alignment with overall marketing goals.
• Manage and grow social media presence across platforms including Instagram, Facebook, TikTok, Twitter, YouTube, and Pinterest.
• Create, curate, and schedule engaging content (text, image, video, and stories) tailored to each brand’s identity.
• Maintain a content calendar to ensure consistent and timely posting.
• Develop and implement community engagement strategies to foster brand loyalty and advocacy.
• Collaborate with in-house designers, videographers, and copywriters to produce high-quality, engaging content.
• Monitor social media trends, emerging platforms, and best practices to keep content fresh and relevant.
• Ensure each brand’s voice and tone are consistently reflected across all social platforms.
• Leverage UGC (User-Generated Content), influencer collaborations, and brand partnerships to enhance engagement.
• Build and nurture online communities, encouraging conversation and interaction.
• Identify and engage with brand advocates, influencers, and industry leaders to expand reach.
• Manage social listening tools to monitor brand sentiment and address concerns proactively.
• Track and analyze key performance metrics (engagement, follower growth, reach, impressions, etc.).
• Generate monthly reports with insights and recommendations for optimization.
• A/B test content formats, post times, and engagement strategies to maximize effectiveness.
• Use data-driven insights to refine strategies and improve overall social media performance.
• Work cross-functionally with marketing, PR, e-commerce, and product teams to support campaigns and promotions.
• Stay updated on competitors’ social strategies and identify opportunities for differentiation.
• Coordinate with paid social teams to ensure organic and paid strategies are complementary.
• Train and support team members on social media best practices when necessary.

Organic Social Media Manager