Gap Inc.

Marketing Manager – Customer Lifecycle

Gap Inc.

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • New York • United States

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Tech Stack

Cloud

About the role

  • Execute Lifecycle Campaigns
  • Support the development and execution of customer lifecycle marketing initiatives that drive engagement, retention, and loyalty.
  • Manage day-to-day execution of campaigns across email, SMS, push, in-app, and other owned channels.
  • Use established segmentation frameworks and customer insights to build targeted campaign lists.
  • Partner with data and CRM teams to ensure segmentation accuracy and performance tracking.
  • Build, QA, launch, and monitor multichannel lifecycle campaigns.
  • Track campaign performance and recommend improvements to increase conversion and retention.
  • Assist in maintaining and executing loyalty and referral program initiatives.
  • Monitor program performance metrics and identify opportunities for incremental improvements.
  • Help deliver consistent and personalized customer experiences across digital and in-store touchpoints.
  • Support the integration of lifecycle campaigns into broader omni-channel strategies.
  • Coordinate with CRM, product, creative, and customer service teams to ensure smooth campaign development and deployment.
  • Participate in project meetings and contribute insights to support customer-centric decision-making.
  • Gather campaign performance data, prepare reports, and highlight key insights for leadership.
  • Support testing plans (A/B tests, offer tests, creative tests) to improve campaign effectiveness.

Requirements

  • Experience in customer lifecycle marketing, CRM, or a related role; retail industry experience a plus.
  • Strong analytical skills and comfort working with data to inform decisions.
  • Experience with marketing automation or CRM tools (e.g., Salesforce Marketing Cloud, Braze, Adobe Campaign).
  • Detail-oriented with excellent organizational and project-management skills.
  • Effective communicator who can collaborate across teams.
  • Ability to manage multiple projects and adapt quickly in a fast-paced environment.
Benefits
  • Health insurance
  • Paid time off
  • Flexible working arrangements
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
customer lifecycle marketingcampaign executionsegmentation frameworksperformance trackingA/B testingdata analysismultichannel marketing
Soft Skills
analytical skillsorganizational skillsproject managementcommunicationcollaborationadaptability