Own KPI reporting and insights to identify and recommend opportunities to drive funnel conversion and SLA performance
Iterate with key stakeholders to build, improve, and maintain dashboards that accurately show performance to core KPIs
Regular analysis of Marketing funnel data broken down by Region, Territory, Campaign, Channel, to help the Marketing team with key decisions on spend and types of campaigns that will drive the most value
Own models for cost per metrics and provide recommendations for channel spend allocation
Own both program level and aggregate forecasting models
Partner with marketing teams to plan quarters ahead on campaigns and outcomes to provide visibility into coverage to plan
Run planning cycles that break pipeline targets down to the MQA Volume, Channel, Campaign view for each segment/region
Fulfill ad-hoc reporting requests for the global marketing organization and identify opportunities for improved reporting
Own projects and deep analysis for questioning the status quo and provide recommendations based on insights

Requirements

5+ years of experience working in marketing operations at a B2B SaaS company
3+ years of experience B2B Marketing, Data Analysis, and Insights presentation building and delivery to stakeholders
Experience working within data visualisation, CRM, and other business intelligence tools (e.g. Looker, Salesforce)
Advanced abilities in Microsoft Excel and/or G-Sheets (V-lookups, pivot tables, complex formula statements)
Proficient with SQL and have the ability to identify and fix code in collaboration with data analytics teammates
Proactive self-starter and ability to work independently in a dynamic environment
Strong communication and organizational skills and experience presenting to senior leadership teams
Impeccable attention to detail in analytics and documentation, leaving no uncertainty to key stakeholders when reviewing the teams work.
Experience with Sales & Marketing tools such as Salesforce and Marketo and understand how the data flows between
Experience in other areas of marketing/operations

Benefits

Flexible work
Ample parental leave
Unlimited PTO

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

data analysisKPI reportingdashboard developmentcost per metrics modelingforecasting modelsdata visualizationSQLMicrosoft ExcelG-SheetsV-lookups

Soft Skills

communicationorganizational skillsattention to detailproactive self-starterindependent workstakeholder presentationanalytical thinkingcollaborationproblem-solvingdynamic environment adaptability