Digital Marketing Specialist
VisionPoint Marketing
Digital Marketing Strategy Supervisor
G&S Business Communications, a G&S Agency
full-time
Posted on:
Location Type: Remote
Location: Remote • Florida, Illinois, Iowa, Kansas, Kentucky, Maryland, Minnesota, Missouri, Montana, New Mexico, New York, North Carolina, Oklahoma, South Carolina, Texas, Wisconsin • 🇺🇸 United States
Visit company websiteSalary
💰 $70,500 - $105,500 per year
Job Level
Mid-LevelSenior
About the role
- Develop and oversee integrated digital marketing strategies aligned with business objectives.
- Analyze market trends, audience behavior and campaign performance to inform strategy.
- Oversee and manage all digital marketing channels, including SEO, SEM, email, social media, web/content marketing, and influencer marketing.
- Lead efforts to improve website user experience (UX) and implement strategies for conversion rate optimization (CRO) to enhance on-site performance.
- Manage and allocate digital marketing budgets, optimizing spend across all channels to maximize ROI.
- Analyze campaign and website performance using tools like Google Analytics and other platforms, providing actionable insights to stakeholders.
- Collaborate with creative, content, and development teams to ensure all digital efforts are aligned and integrated.
- Stay current with the latest digital marketing trends, tools, and best practices.
- Assist and provide guidance on integrating AI tools into digital workflows and existing marketing software to improve efficiency and product offerings.
- Coach and mentor junior team members through daily feedback and other professional development opportunities.
- Collaborate in the research, writing and development of new business proposals and presentations.
- Collaborate in creating estimates for new proposals and new client projects.
Requirements
- 5 - 7 years of experience in digital marketing, with at least 2 years in a strategic or leadership role.
- Proven experience developing and implementing successful digital marketing strategies that leverage integrated digital marketing tactics and channels.
- Direct experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics), defining and benchmarking KPIs, and reporting on campaign reach and effectiveness.
- Strong analytical skills with the ability to interpret data and provide actionable recommendations.
- Excellent communication, interpersonal, project management, and presentation skills with the ability to influence and inspire clients, stakeholders, and team members.
- Experience working in a fast-paced, results-oriented environment managing multiple projects in different stages of completion.
- Understanding of building and managing strong relationships with cross-functional teams and senior management.
- High level of comfort with core business tools (e.g., PowerPoint, Excel, Word, etc.)
- A positive, collaborative, proactive, can-do attitude.
- Strong attention to detail and a commitment to accuracy.
- Eager to learn and grow in the field of Digital Marketing Strategy.
Benefits
- Health insurance
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingSEOSEMemail marketingsocial media marketingweb/content marketinginfluencer marketingconversion rate optimizationweb analyticsKPI benchmarking
Soft skills
analytical skillscommunication skillsinterpersonal skillsproject managementpresentation skillsrelationship buildingcollaborationmentoringattention to detailproactive attitude
