Digital Marketing Specialist
VisionPoint Marketing
Digital Marketing Manager
Diagrid
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Execute the company’s social media strategy using automation tools.
- Track industry news and share relevant updates.
- Manage the content creation process (blogs, videos, graphics) to engage our developer and enterprise audiences.
- Keep the company website up to date using Webflow.
- Manage ongoing updates and ensure a user-friendly experience.
- Support SEO/SEM initiatives to improve visibility.
- Plan and manage both in-person and virtual events, from small meetups to large conferences.
- Serve as the technical host for webinars, ensuring smooth execution.
- Manage newsletters and outbound email campaigns in HubSpot.
- Create, optimize, and maintain email automations and sequences.
- Execute multi-channel demand generation campaigns (social, paid ads, email).
- Collaborate with sales on lead nurturing and conversion strategies.
- Track campaign performance, social engagement, and website traffic.
- Provide regular reports and insights to the Head of Marketing.
- Work across sales, engineering, and leadership to align marketing efforts.
- Proactively suggest and implement process improvements.
Requirements
- Bachelor’s degree in Marketing, Engineering, or Humanities (with relevant marketing experience and understanding of software engineering).
- 3+ years of experience in a marketing role, ideally with a B2B SaaS vendor.
- Demonstrated experience producing digital content (blogs, videos, eBooks, emails, social posts).
- Proficiency in social media platforms and basic design tools (Canva).
- Basic video editing experience for social media, webinars
- Familiarity with CMS and website management (ideally WebFlow)
- Experience with webinars/events coordination.
- Strong project management skills with meticulous attention to detail (i.e. no typos, broken links, or inaccurate dates).
- Ability to analyze metrics and translate them into actionable insights.
- Comfort working in a fast-paced startup environment with adaptability and initiative.
Benefits
- Competitive compensation
- Company equity
- Remote first & flexible work environment
- Flexible paid time off
- Comprehensive healthcare for you and your dependents
- Choice of hardware
- $1000 for home office setup
- Monthly WFH stipend
- Team events & gatherings
- Chance to collaborate with industry-leading figures
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content creationSEOSEMemail marketingdigital content productionvideo editingcampaign performance analysismulti-channel demand generationlead nurturingprocess improvement
Soft skills
project managementattention to detailadaptabilityinitiativecollaborationcommunication
Certifications
Bachelor’s degree in MarketingBachelor’s degree in EngineeringBachelor’s degree in Humanities
