Diagrid

Marketing

• Who We Are: We believe that open-source software, open standards and APIs are the greatest transformational tools for organizations in the modern software development era.
• Our mission at Diagrid is to provide developers with APIs and tools that help them focus on their code and not on infrastructure.
• Diagrid is founded by the creators of the Dapr and KEDA open-source projects, and who led the user experience, design and development of hyper-scale infrastructure cloud services, serverless platforms and open-source projects at Microsoft. Dapr has now achieved graduated status within the CNCF, joining renowned projects like Kubernetes, Prometheus, and Istio.
• About the Role: We're seeking an experienced Technical Marketing Manager to join our fully remote team and drive go-to-market strategy for our growing product portfolio. You'll be the strategic voice that translates our technical innovations into compelling market narratives, working at the intersection of our open-source Dapr community and enterprise customer needs.
• You will work closely with our product managers, engineering, sales engineers, and customer success engineering. The role reports directly to the head of Marketing.
• This role is perfect for a seasoned product marketer who thrives in the developer tools space and understands the unique dynamics of open-core business models. You'll own all product marketing deliverables while helping shape how we communicate the value of distributed systems solutions to technical and business audiences.
• What You\'ll Own: Product Positioning & Messaging: Develop compelling positioning and messaging for Diagrid Enterprise, Diagrid Catalyst, and future product offerings; Create differentiated value propositions that resonate with both technical decision-makers and business stakeholders; Establish clear product narratives that connect open-source Dapr benefits to enterprise commercial value; Highlights product benefits to both the development community and the platform/SRE teams who deploy and maintain those applications
• New Launch Planning & Execution: Lead product launch strategies from planning through execution; Develop comprehensive launch plans including positioning, pricing guidance, sales enablement, and demand generation support; Coordinate cross-functional launch activities across product, sales, marketing, and customer success teams
• Competitive Intelligence & Market Analysis: Monitor competitive landscape in the microservices, workflow orchestration, and developer platform spaces; Conduct market research to identify opportunities and validate product-market fit; Develop competitive battle cards and objection handling for sales teams
• Content & Sales Enablement: Create high-impact marketing collateral, including solution briefs, case studies, whitepapers, and demo scripts; Help develop sales tools, training materials, and competitive positioning documents for the commercial offerings; Partner with engineering and the founders to create thought leadership content that drives demand
• Customer & Community Insights: Conduct customer interviews and gather feedback to inform the product roadmap and marketing strategy; Build intelligence around the open-source usage; Develop customer advocacy programs and success stories
• Demand Generation Support: Collaborate on campaign strategy and content development; Support event marketing including conference presentations, webinars, and trade shows
• What We\'re Looking For: Essential Experience: 4-6 years of product marketing experience in B2B technology companies; Proven experience with open-core or open-source business models; Strong background in developer tools, infrastructure, or cloud platforms; Track record of successful product launches and go-to-market execution; Proven experience in applying new AI-driven approaches to accelerating your work (writing, reporting, etc.)
• Technical Understanding: Solid grasp of microservices architecture, distributed systems, and cloud-native development. We would expect you to have comfort and competence to the level that you can demo our code-first solution and articulate the core functions and primitives.; Ability to understand technical concepts and translate them into business value; Experience marketing to both developers and DevOps audiences
• Core Competencies: Exceptional written and verbal communication skills; Strong analytical skills with experience using AI and data to drive decisions; Project planning, with attention to detail; Collaborative mindset with the ability to work cross-functionally; Self-starter who thrives in fast-paced, remote environments; Customer-centric approach with strong empathy for user needs
• Preferred Qualifications: Experience with workflow orchestration, AI/ML platforms, or enterprise infrastructure solutions; Background in both technical and business stakeholder communication; Previous experience at high-growth B2B SaaS companies; Familiarity with open-source community dynamics and contribution models
• Our Product Portfolio: We\'ll be marketing an exciting and expanding portfolio: Diagrid Enterprise — A comprehensive packaged solution for enterprises running Dapr in production, including enterprise support, advanced tooling, and a private distribution of Dapr with enhanced security and compliance features; Diagrid Catalyst — A hosted workflow engine that provides access to all Dapr building blocks, specifically optimized for agentic processes and AI-driven applications; Emerging Solutions — AI-assisted workflow generators, online university courses, and additional developer productivity tools that extend the Diagrid ecosystem.
• Why You\'ll Love Working Here: Our Values Drive Everything We Do: Humility, Collaboration, Courage, Trust
• Diagrid Benefits: Competitive compensation; Company equity; Remote first & flexible work environment; Flexible paid time off; Comprehensive healthcare for you and your dependents; Choice of hardware; $1000 for home office setup; Monthly WFH stipend; Team events & gatherings; Chance to collaborate with industry-leading figures

Technical Marketing Manager

Developer Relations

• Translate technical innovations into compelling market narratives for open-source Dapr community and enterprise customers
• Own product positioning, messaging, and go-to-market for Diagrid Enterprise, Diagrid Catalyst, and future offerings
• Lead cross-functional launch planning and execution with product, sales, marketing, and customer success teams
• Develop competitive intelligence, market analysis, and sales enablement materials
• Create content and sales enablement assets, including briefs, case studies, whitepapers, and demos
• Build customer & community insights, gathering feedback to inform roadmap and strategy

Technical Marketing Manager

Developer Advocate