G&S Business Communications, a G&S Agency

Account Executive

• Responsible for coordinating and executing earned media, employee communications and organic social media
• Including: Content development and editing for various mediums including traditional media, social media, corporate blogs/intranet, and executive messaging.
• Coordinate social media posts and visual assets with community manager.
• Prepare content for digital execution, including management of social media scheduling tools like Hootsuite.
• Developing content for paid promotions and coordinating placement with the media team.
• Develop proactive media relations pitches, secure placements and maintain reporter relationships over time.
• Develop and maintain relationships with local influencers and manage engagements.
• Learn the client markets, products, audience and how to apply knowledge to creative content aligned to audience and channel.
• Understand and follow project processes with the ability to execute projects with little oversight.
• Exhibit initiative and ownership over assigned tasks — a self-starter who can work both independently and collaboratively.
• Manage multiple projects and deadlines simultaneously, with the ability to pivot quickly and reprioritize as needs shift.
• Serve as a peer resource.
• Collaborate with account senior leaders and the analysts to develop and deliver performance reports that provide actionable recommendations.
• Provide regular proactive updates to supervisors and project managers on projects and responsibilities.
• Participate in agency staff and group meetings.
• Track/enter time with precision on a daily basis.
• Special projects as needed.

Digital Marketing

• Develop and oversee integrated digital marketing strategies aligned with business objectives.
• Analyze market trends, audience behavior and campaign performance to inform strategy.
• Oversee and manage all digital marketing channels, including SEO, SEM, email, social media, web/content marketing, and influencer marketing.
• Lead efforts to improve website user experience (UX) and implement strategies for conversion rate optimization (CRO) to enhance on-site performance.
• Manage and allocate digital marketing budgets, optimizing spend across all channels to maximize ROI.
• Analyze campaign and website performance using tools like Google Analytics and other platforms, providing actionable insights to stakeholders.
• Collaborate with creative, content, and development teams to ensure all digital efforts are aligned and integrated.
• Stay current with the latest digital marketing trends, tools, and best practices.
• Assist and provide guidance on integrating AI tools into digital workflows and existing marketing software to improve efficiency and product offerings.
• Coach and mentor junior team members through daily feedback and other professional development opportunities.
• Collaborate in the research, writing and development of new business proposals and presentations.
• Collaborate in creating estimates for new proposals and new client projects.

Account Executive

Digital Marketing Strategy Supervisor