G&S Business Communications, a G&S Agency

Digital Marketing

• Develop and oversee integrated digital marketing strategies aligned with business objectives.
• Analyze market trends, audience behavior and campaign performance to inform strategy.
• Oversee and manage all digital marketing channels, including SEO, SEM, email, social media, web/content marketing, and influencer marketing.
• Lead efforts to improve website user experience (UX) and implement strategies for conversion rate optimization (CRO) to enhance on-site performance.
• Manage and allocate digital marketing budgets, optimizing spend across all channels to maximize ROI.
• Analyze campaign and website performance using tools like Google Analytics and other platforms, providing actionable insights to stakeholders.
• Collaborate with creative, content, and development teams to ensure all digital efforts are aligned and integrated.
• Stay current with the latest digital marketing trends, tools, and best practices.
• Assist and provide guidance on integrating AI tools into digital workflows and existing marketing software to improve efficiency and product offerings.
• Coach and mentor junior team members through daily feedback and other professional development opportunities.
• Collaborate in the research, writing and development of new business proposals and presentations.
• Collaborate in creating estimates for new proposals and new client projects.

Digital Marketing Strategy Supervisor