Senior Digital Marketing Specialist

G&S Business Communications, a G&S Agency

Senior Digital Marketing Specialist leading website and SEO strategies for food and beverage clients. Collaborating with teams to enhance brand visibility and drive conversions through optimized website experiences.

Posted 7/10/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Own website strategy, content architecture and optimizations for clients
Lead website projects and campaigns, collaborating with internal and external stakeholders
Develop detailed outlines that incorporate SEO, GEO, audience intent, campaign messaging and conversion goals
Conduct client and competitor website and brand visibility audits
Develop GEO/AI search visibility frameworks
Serve as the agency’s internal subject matter expert for GEO and AI search visibility
Build client reporting dashboards and translate insights into actionable recommendations

Requirements

What you’ll need

3-5 years of experience in website strategy, content development, and SEO/GEO
Intermediate level knowledge of WordPress or a similar website CMS platform
Intermediate level knowledge of SEO/GEO research tools (Semrush, Ahrefs, Google Search Console, Answer the Public)
Proven experience developing and implementing data-driven content marketing strategies
Proven success in optimizing website content for SEO/GEO best practices
Proven experience with Google Marketing Suite (Tag Manager, Search Console, GA4, Google Ads, Data Studio)
Strong project management skills

Benefits

Comp & perks

Competitive salary
Flexible working hours
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SEO ResearchContent Marketing StrategyData-Driven InsightsWebsite AuditsConversion Goals

Soft Skills

CollaborationStakeholder Engagement