G-P

Senior Product Marketing Specialist

G-P

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇮🇪 Ireland

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Job Level

Senior

About the role

  • The Senior Product Marketing Specialist / Product Marketing Manager is responsible for the collection, analysis, and dissemination of competitive intelligence across our global organization.
  • This role reports to the Manager, Product Marketing - Insights.
  • This is a high impact role that will be responsible for proactively monitoring, deeply analyzing, and effectively communicating insights about our key competitors to various stakeholders.
  • The insights generated will inform positioning, product roadmaps, and go to market strategies.
  • You’ll be part of a team that sits at the intersection of marketing, product, sales, operations, and the market.
  • Conduct in-depth analysis of competitor products, go-to-market strategies, and messaging to identify strengths, weaknesses, and key differentiators.
  • Perform win-loss on sales deals to help identify areas of product innovation, sales strategies, marketing messaging, and competitive positioning to increase future win rates.

Requirements

  • A Bachelor’s Degree or equivalent
  • 4-6 years of product marketing experience, preferably in B2B technology
  • Strong analytical and critical thinking skills with the ability to distill complex information into concise and digestible insights
  • Strategic mindset with the ability to combine qualitative and quantitative sources - the more that you can inform your thinking with data the better
  • Creative thinker who is looking for a highly visible role and is willing to think outside the box to share and disseminate insights
  • Robust communication, presentation and interpersonal skills, including comfort presenting virtually to large audiences
  • Experience with Klue, Gong, Highspot, and Salesforce is a plus.
Benefits
  • Competitive compensation
  • Professional development opportunities
  • Flexible work arrangements

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketingcompetitive analysisgo-to-market strategieswin-loss analysisdata analysisstrategic thinkingproduct positioningmessagingsales strategiesproduct innovation
Soft skills
analytical skillscritical thinkingcommunication skillspresentation skillsinterpersonal skillscreative thinkingstrategic mindsetability to distill informationcollaborationproblem-solving
Certifications
Bachelor’s Degree
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