FWD People

Director of Omnichannel Strategy

FWD People

full-time

Posted on:

Location Type: Hybrid

Location: Brooklyn • New York • United States

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Salary

💰 $145,000 - $180,000 per year

Job Level

Lead

About the role

  • Lead the development of omnichannel strategies across both Healthcare and Animal Health brands
  • Translate brand, customer, and market insights into omnichannel plans, channel architectures, and tactical recommendations
  • Partner with account, brand strategy, creative, digital/media, and medical teams
  • Leverage client-provided field insights and engagement models
  • Develop customer journey maps, segmentation frameworks, message architectures, and activation strategies
  • Guide teams on how to best utilize Veeva, Salesforce, and web ecosystems
  • Evaluate performance data to optimize channel mix
  • Serve as the omnichannel expert during client workshops, pitches, and planning meetings
  • Provide clarity and partnership to creative teams
  • Build and refine FWD’s omnichannel frameworks, templates, POVs, and best practices
  • Serve as a capability-builder for the agency

Requirements

  • 10+ years of experience in omnichannel, integrated marketing, digital strategy, or engagement strategy within B2B, healthcare, biotech, animal health, or adjacent regulated industries
  • Deep understanding of omnichannel including rep-triggered experiences, CRM, email, paid media, content personalization, web UX, and in-person engagements
  • Strong experience with Veeva, Salesforce, or related CRM/CLM ecosystems preferred
  • Ability to translate data, clinical insight, and market nuance into actionable channel strategies
  • Experience developing customer journeys, segmentation approaches, and tactical plans across multiple audiences
  • Ability to partner closely with content and creative teams
  • Comfort navigating scientific categories and synthesizing complex information
  • Strong partnership skills across account, brand strategy, creative, analytics, medical, and digital teams
  • Excellent communication and storytelling skills
  • Experience working directly with clients at Director+ levels
  • A proactive, collaborative mindset and the ability to bring order, clarity, and calm to complexity
  • Curiosity, adaptability, and eagerness to help shape a growing strategy function
Benefits
  • 25 days off per year + 16 paid holidays
  • Matching 401(k)
  • Medical, dental & vision insurance
  • Paid maternity & paternity leave
  • Home office setup
  • Yearly team retreats
  • Comprehensive professional development program including executive coaching
  • Yearly professional development stipend

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
omnichannel strategydigital strategycustomer journey mappingsegmentation frameworksmessage architectureactivation strategiesdata analysiscontent personalizationweb UXCRM
Soft skills
communication skillsstorytelling skillspartnership skillscollaborative mindsetadaptabilitycuriosityability to synthesize complex informationproactive approachclarity in complexityleadership