FWD People

Project Manager

• Serve as the operational lead on a major account pod, partnering closely with the Account team and senior leadership to ensure clarity, trust and forward momentum across the engagement.
• Own end to end project delivery across complex, multi-channel programs spanning strategy, creative, digital, medical and experiential.
• Lead resource plans, capacity forecasts, and project-level financial tracking; identify risks and proactively shape solutions.
• Establish and refine project management standards, workflows, and tooling across the pod; drive operational continuity and process improvement in alignment with agency philosophy and account strategies.
• Translate scopes, briefs and deliverable specifications into actionable project clarity for creative and production teams.

Project Management Director

Strategy

• Lead the development of omnichannel strategies across both Healthcare and Animal Health brands, ensuring cohesive experiences across digital, field, media, CRM, content, and in-person engagement.
• Translate brand, customer, and market insights into omnichannel plans, channel architectures, and high-impact tactical recommendations.
• Partner with account, brand strategy, creative, digital/media, and medical teams to ensure omnichannel thinking is embedded from planning through execution.
• Leverage client-provided field insights and engagement models to ensure personal and non-personal channels work together in a unified customer journey.
• Develop customer journey maps, segmentation frameworks, message architectures, and activation strategies grounded in behavioral insight.
• Guide teams on how to best utilize Veeva, Salesforce, and web ecosystems within the omnichannel architecture—informing CRM strategy, content modularity, and channel orchestration.
• Evaluate performance data to optimize channel mix, refine engagement plans, and shape test-and-learn approaches.
• Serve as the omnichannel expert during client workshops, pitches, and planning meetings.
• Provide clarity and partnership to creative teams to ensure content aligns to channel best practices and behavioral intent.
• Build and refine FWD’s omnichannel frameworks, templates, POVs, and best practices.
• Serve as a capability-builder for the agency, helping teams deepen their understanding of channel planning, audience strategy, and integrated engagement.
• Support new business efforts with omnichannel POVs, pitch narratives, and concepting.
• Keep the agency ahead of channel, content, and engagement trends relevant to healthcare and animal health.

Omnichannel Strategy Director

Art Director

• Define and drive the overarching visual and art direction vision across Animal Health
• Ensure creative work is visually breakthrough, strategically aligned, and consistently best-in-class
• Elevate standards for design craft, visual storytelling, and conceptual rigor across the division
• Proactively track design trends and technology advancements
• Serve as the senior creative lead on key Animal Health clients
• Own visual identity systems, design languages, and art direction frameworks
• Ideate, concept, and art direct across all media
• Lead concept development from brief to execution
• Facilitate client creative workshops and visual direction sessions
• Translate complex therapeutics into visually resonant campaigns
• Co-lead the Animal Health creative division
• Act as a trusted creative advisor to senior-level and C-suite clients
• Mentor and build the team
• Provide active Creative leadership across pitches and RFPs

Project Management Director

Omnichannel Strategy Director

Creative Director, Art, Animal Health