FWD People

Copywriter

• Lead copy and content development, with a focus on Human Health diagnostics, while contributing to other workstreams
• Translate complex clinical and scientific information into consumer-friendly, compelling copy across paid social, IVA scripts, websites, and sales materials
• Own all stages of copy development—from concepting to delivery—including proofreading and revisions
• Contribute to messaging strategy sessions with clients and internal teams, incorporating feedback to refine content
• Develop fluency in client industries, including therapeutics and diagnostic tools, to tailor messaging to specific audiences
• Ensure consistency and clarity across brand identities, channels, and formats including print, digital, social, web, and technical documentation
• Collaborate closely with FWD People team members and clients to develop strategic, on-brand content and copy solutions
• Maintain version control and manage assets throughout the project lifecycle to ensure quality, organization, and efficiency

Senior Copywriter, Healthcare

Art Director

• Translate complex scientific and medical information into memorable, engaging messages for healthcare professionals and consumers;Partner with brand, strategy, account, and medical teams to craft campaign concepts that are bold, distinctive, and aligned to brand personality and business goals;Oversee copy deliverables for accuracy, compliance (including AMA style), and creative integrity;Own creative direction of copy across digital, social, video, experiential, and print;Coach and mentor a high-performing copy team, fostering craft, clarity, and originality;Present creative internally and externally, tying ideas back to strategy and objectives;Collaborate side-by-side with art directors, designers, strategists, and medical editors to deliver integrated creative;Monitor cultural trends and healthcare industry shifts to keep work fresh and relevant

Creative Director, Healthcare Copy

Account Executive

• Serve as the primary point of contact for senior clients, leading projects across 1–2 key accounts totaling $2M+ annually, with ability to scale to $5M–$10M+ portfolios
• Operate as both a strategic partner and project owner: oversee scopes of work, budget management, and staffing plans; identify and mitigate resourcing or budget risks proactively
• Lead day-to-day brand planning efforts across workstreams, integrating market insights, brand strategy, and creative excellence
• Guide cross-functional teams to deliver high-quality, brand-aligned work and ensure client-facing materials meet strategic and creative standards
• Develop and deepen relationships with multiple clients at the Director/Sr. Director level; earn trust and influence with authority
• Review and interpret scientific and competitive literature to generate strategic insights and root work in evidence-based thinking
• Become a subject-matter expert in client regulatory processes and FDA promotional guidelines; ensure clean, strategic submissions through MLR
• Own and lead the development of scopes of work in partnership with strategy, creative, and operations leads
• Drive organic growth by identifying new opportunities within existing accounts and supporting agency new business efforts, including pitches and proposals
• Model accountability, mentorship, and high standards—provide coaching and leadership presence across projects and teams
• Codify and refine best practices in client service, account operations, and project delivery

Senior Account Director, Healthcare

Medical Director

• Serve as medical strategy lead across two healthcare clients, translating complex science into clear, compelling narratives that drive brand differentiation and customer engagement.
• Act as a subject matter expert and strategic advisor to internal cross-functional teams and client stakeholders, ensuring alignment with the clinical, regulatory, and scientific context at all times.
• Lead development of foundational strategic deliverables, including scientific platforms, medical narratives, lexicon and language guides, annotated creative materials, launch support tools, and field resources.
• Collaborate across strategy, creative, and account to integrate clinical insight into positioning, messaging, concept development, and tactical execution.
• Interpret and distill data from clinical trials, treatment paradigms, and competitive intelligence to inform brand planning.
• Support content creation and regulatory review for promotional assets, field materials, and launch deliverables, ensuring FDA-compliant messaging.
• Build trusted partnerships with client-side medical affairs, KOLs, and advisory board members to guide strategy and explore partnership opportunities.
• Contribute to new business pitches and proposal development, bringing medical rigor and a clear point of view to help win and grow business.

• Serve as primary point of contact for senior clients and internal leader of projects across 1-2 key accounts exceeding $2M yearly
• Operate as strategic client partner and project manager, overseeing project budgets and staffing plans
• Oversee and guide day-to-day activities of account managers and cross-functional project teams to ensure high-quality deliverables
• Establish deep understanding of clients, competitors, and market conditions to guide team efforts
• Review and approve all assets for quality control, brand standards, and client expectations
• Lead business development efforts and identify opportunities for organic account growth; contribute to proposals and new business pitches
• Become specialist in clients' Legal and Regulatory review processes to ensure clean submissions
• Provide mentorship and hands-on support across project phases
• Contribute to agency process development, codification of best practices, and broader agency growth

Senior Copywriter, Healthcare

Creative Director, Healthcare Copy

Senior Account Director, Healthcare

Medical Director

Account Director, Animal Health