FWD People

Strategy

• Shape brands and businesses: define positioning, purpose, and value propositions that help clients stand apart in complex categories.
• Clarify the complicated: distill clinical, behavioral, and competitive data into sharp, simple strategic stories that guide creative work.
• Bridge disciplines: partner with account, creative, and medical strategy to connect brand thinking to activation, channel, and experience.
• Inspire creativity: translate insights into powerful briefs and frameworks that fuel great ideas—and elevate them through thoughtful feedback.
• Facilitate and guide: lead workshops, co-creation sessions, and client conversations that build belief and alignment.
• Champion excellence: uphold strategic and creative rigor across every deliverable, from foundational brand frameworks to launch campaigns.
• Be a trusted partner: build strong, collaborative relationships with clients, able to challenge thinking constructively and inspire confidence.

Strategy Director, Healthcare

Account Executive

• Serve as the primary day-to-day contact for mid-level and select Director-level clients across multiple or highly complex workstreams.
• Provide strong workstream leadership: setting direction, aligning teams, and ensuring delivery meets strategic, creative, and regulatory expectations.
• Oversee integrated workflows across creative, strategy, medical, digital, and project management partners; ensure clarity of roles, responsibilities, and handoffs.
• Translate brand strategy, insights, and clinical context into actionable briefs and guidance for internal teams.
• Review and interpret scientific and competitive materials to ensure workstreams remain evidence-based and strategically grounded.
• Lead MLR planning and review processes; anticipate risks, guide clean submissions, and ensure efficient team alignment.
• Manage timelines, resourcing needs, and cross-functional reviews with increased autonomy and accountability.
• Provide day-to-day coaching and oversight to Account Supervisors, Senior Account Managers, and AEs; may manage direct reports.
• Lead quality control for assigned workstreams ensuring accuracy, strategic alignment, and consistency across deliverables.
• Partner with the Account Director or Group Account Director on brand planning, operational alignment, and integrated team workflows.
• Identify risks, inefficiencies, and opportunities for improvement across workstreams, bringing forward thoughtful recommendations.
• Play a key role in strengthening internal ways of working, supporting best practices across client service and operational excellence.

Associate Account Director, Healthcare

• Lead strategic growth projects
• Develop and manage comprehensive business strategies for clients
• Facilitate C-suite level workshops for product launching and innovation strategy
• Communicate strategic plans through compelling presentations
• Stay updated on industry trends and incorporate innovation into planning
• Build expertise on client challenges across industries
• Guide clients through strategic processes
• Contribute to new business proposals and agency positioning
• Mentor and support team members

Strategy Director, Animal Health

Director

• Own day-to-day program management across one or more complex client engagements.
• Lead integrated timelines, scopes, resourcing plans, and budgets across multiple workstreams.
• Identify risks early and proactively propose solutions to keep programs on track.
• Partner closely with Account and Creative leadership to ensure alignment between strategy, scope, and execution.
• Oversee and mentor Project Managers, supporting their growth and execution quality.
• Drive operational rigor across planning, status reporting, and internal communication.
• Support client communication around timelines, deliverables, and expectations.
• Help refine program management best practices and workflows across the agency.

Strategy Director, Healthcare

Associate Account Director, Healthcare

Strategy Director, Animal Health

Associate Project Director, Healthcare