Future

Marketing Director – Subscriptions

Future

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Salary

💰 £100,000 per year

Job Level

Lead

About the role

  • Set the marketing direction for each title
  • Own the commercial plan for subscription growth in the UK
  • Lead a direct team of seven across acquisition, planning, and campaign delivery
  • Work in close partnership with brand leadership teams
  • Deliver outcomes while protecting what makes each title distinctive
  • Translate brand positioning into clear go-to-market plans
  • Lead integrated acquisition across paid and owned channels
  • Plan and deliver campaigns by channel planning, briefing, and creative development
  • Launch execution, optimisation, and post-campaign learning

Requirements

  • Experience leading marketing for subscription businesses, with clear evidence of driving acquisition and revenue outcomes
  • Commercial awareness: managing budgets, forecasts, and channel investment decisions
  • Experience running brand and performance channels together, with an understanding of how to build demand and convert it
  • Experience delivering high-quality campaigns, including media planning and excellent cross-functional execution
  • Credible senior stakeholder management, comfortable operating in a matrixed organisation.
  • Leadership capability: you develop talent, set clear standards, and create clarity.
  • Experience in publishing and membership or content subscription businesses, and familiarity with paywalls.
Benefits
  • Uncapped leave, because we trust you to manage your workload and time
  • When we hit our targets, enjoy a share of our profits with a bonus
  • Refer a friend and get rewarded when they join Future
  • Well-being support with access to our Colleague Assistant Programmes
  • Opportunity to purchase shares in Future, with our Share Incentive Plan
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing directioncommercial plansubscription growthcampaign deliveryacquisitionmedia planningchannel investmentoptimisationpost-campaign learninggo-to-market plans
Soft Skills
leadershipstakeholder managementteam developmentsetting standardscreating claritycross-functional executioncommercial awareness