Future U Podcast

Marketing

• Conceptualize and deliver creative, elevated event experiences that resonate with higher education stakeholders
• Own end-to-end execution of field marketing initiatives, from planning and logistics through on-site coordination, post-event engagement, partnership management, and debriefs while operating within a defined budget
• Develop and manage tight event and production cycles, including roadmaps, prep decks, run-of-show documents, and executive briefings, to keep stakeholders aligned and accountable
• Create attendee communications and pre- and post-event content that reflect CollegeVine’s brand voice and support strong follow-through
• Collaborate cross-functionally across Growth, Sales, Marketing, and Operations to align on goals, targeting, messaging, and execution
• Partner closely with Sales on outbound and follow-up programs, including persona-based messaging, calls to action, and feedback loops aligned with broader GTM efforts
• Identify, evaluate, and recommend high-impact opportunities such as conferences, speaking engagements, and curated partner or executive events
• Maintain and improve event experiences, documentation, workflows, and playbooks to turn successful programs into repeatable, scalable GTM motions
• Interpret performance data and translate insights into clear recommendations and next steps

Field Marketing Manager

Brand Designer

• Design conference booth materials, presentations, and event collateral, including print-ready file prep and merch sourcing
• Create social media graphics and multimedia content for marketing and Sales
• Create and update web content to accomplish marketing goals
• Produce editorial and long-form document layouts (reports, 1-pagers, case studies)
• Collaborate with Marketing and Sales on branded content and demo materials
• Take ownership of work from brief to final output, proactively clarifying goals and seeing projects through to completion

Business Operations

• Drive end-to-end strategic initiatives from exploring new markets to accelerating growth in existing product lines.
• Build strategic frameworks to evaluate customer segments, GTM approaches, and geographic expansion opportunities.
• Form hypotheses, run analyses, and turn ambiguous challenges into concrete recommendations.
• Build scalable systems, tooling, and processes for sales, marketing, and agent development.
• Contribute to pricing/monetization, sales comp, revenue forecasting, and GTM org design.
• Improve operational rigor and predictability across the GTM motion.
• Lead high-impact projects across core operations, strategic finance, KPIs/board reporting, and growth.
• Support commercial strategy, pricing, packaging, and broader GTM initiatives.
• Build processes that improve execution and visibility as the company scales.
• Leverage data, LLMs, automation, and tooling to surface insights and streamline workflows.
• Build models, dashboards, or lightweight internal tools that improve decision-making and execution.

Business Operations Lead

Sales Development Rep

• Own the entire sales development function: strategy, hiring, process, tooling, and performance
• Build, coach, and scale a high-performing team focused on outbound and inbound pipeline generation
• Design and iterate on messaging, and targeting strategies for the higher education market
• Partner closely with the CRO on pipeline targets, forecasting, and GTM strategy
• Collaborate with Marketing on pipeline plays, lead flow, event strategy, and campaign-to-pipeline conversion
• Collaborate with Account Executives to ensure seamless lead handoff and feedback loops
• Establish the systems, metrics, and cadences that drive accountability and continuous improvement
• Recruit and develop top talent — create a team culture that attracts ambitious people and accelerates their careers
• Leverage AI tools and automation to maximize team efficiency and outbound coverage
• Represent the sales development function in GTM leadership discussions, contributing to company-wide go-to-market planning

Head of Sales Development

Account Executive

• Own and manage a pipeline of many active opportunities across your territory of higher education institutions.
• Run the full sales cycle — outbound prospecting, discovery calls, demos, proposals, negotiations, and close. You'll also have some support on pipeline generation from our business development team.
• Sell into department leaders (Directors, AVPs, VPs) who own budget and can make purchasing decisions.
• Develop deep fluency in the problems facing your higher education department and position our AI platform as the solution.
• Maintain disciplined CRM hygiene — accurate pipeline, timely updates, and reliable forecasting
• Share what's working (and what's not) with the team to help refine the playbook in real time
• Represent CollegeVine at higher education conferences, association events, and campus visits

Field Marketing Manager

Brand Designer

Business Operations Lead

Head of Sales Development

Account Executive, Solutions