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Field Marketing Manager
Future U PodcastField Marketing Manager responsible for executing creative events to enhance CollegeVine’s market presence. Collaborating across teams to drive impact and efficiency with a focus on higher education stakeholders.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in event strategy and field marketing, with a strong focus on end-to-end event production, stakeholder management, and data-driven decision-making. Capable of creating impactful event experiences while collaborating cross-functionally and maintaining organizational excellence.
Highest-signal resume keywords
Field Marketing ExperienceEvent Production ManagementCross-Functional CollaborationData Interpretation and InsightsCreative Problem Solving
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event StrategyProject ManagementLogistics CoordinationPerformance Data AnalysisContent CreationBudget ManagementVendor CoordinationOn-Site LogisticsGTM StrategyTimeline Management
Soft Skills
Highly OrganizedDetail-OrientedCalm Under PressureSolution-Oriented MindsetEagerness to Learn
Industry Keywords
Higher EducationSaaSEvent ExperiencesStakeholder EngagementPartnership ManagementCreative MindsetFast-Paced EnvironmentsOutbound ProgramsPersona-Based MessagingContinuous Improvement
About the role
Key responsibilities & impact- Conceptualize and deliver creative, elevated event experiences that resonate with higher education stakeholders
- Own end-to-end execution of field marketing initiatives, from planning and logistics through on-site coordination, post-event engagement, partnership management, and debriefs while operating within a defined budget
- Develop and manage tight event and production cycles, including roadmaps, prep decks, run-of-show documents, and executive briefings, to keep stakeholders aligned and accountable
- Create attendee communications and pre- and post-event content that reflect CollegeVine’s brand voice and support strong follow-through
- Collaborate cross-functionally across Growth, Sales, Marketing, and Operations to align on goals, targeting, messaging, and execution
- Partner closely with Sales on outbound and follow-up programs, including persona-based messaging, calls to action, and feedback loops aligned with broader GTM efforts
- Identify, evaluate, and recommend high-impact opportunities such as conferences, speaking engagements, and curated partner or executive events
- Maintain and improve event experiences, documentation, workflows, and playbooks to turn successful programs into repeatable, scalable GTM motions
- Interpret performance data and translate insights into clear recommendations and next steps
Requirements
What you’ll need- 3+ years of field marketing or event strategy experience with direct ownership of enterprise or high-touch programs (*startup or high-growth SaaS experience strongly preferred*)
- Proven ability to manage multiple events, timelines, and cross-functional stakeholders simultaneously
- Highly organized and detail-oriented, with a strong track record of delivering seamless, memorable experiences in fast-paced environments
- Calm under pressure, with a solution-oriented mindset and a bias toward action
- Demonstrated experience leading full-cycle event production, including programming, AV, vendor coordination, on-site logistics, and post-event strategy
- A creative, continuous-improvement mindset, with a habit of generating fresh ideas and building systems that elevate execution
- Scrappy and hardworking, with a genuine eagerness to learn—*we value hustle and curiosity over technical perfection*
- Willingness and ability to travel for events as needed
- Preferably based in the NYC metro area
Benefits
Comp & perks- Health insurance
- Flexible work arrangements