Senior Digital Marketing Manager
Fullscript
full-time
Posted on:
Location Type: Remote
Location: Canada
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Salary
💰 CA$110,000 - CA$135,000 per year
Job Level
About the role
- Paid Digital Strategy: Includes Paid Search, Social, and Programmatic. Strategically drive planning, executing, and optimizing paid campaigns across platforms, focusing on customer acquisition. Ensure cohesive strategy across all channels.
- Campaign Management: While hands-on execution is managed by our agency, this role will be expected to optimize and troubleshoot digital campaigns across the marketing funnel. Leverage market-leading DSPs, Meta, Google Ads, and Microsoft Ads to achieve Fullscript’s growth goals.
- Data Analysis & Insights: Analyze large data sets to pull meaningful insights related to campaign performance, and provide actionable recommendations to optimize results. Measure campaign success against KPIs to ensure maximum efficiency and ROI.
- Team Collaboration & Leadership: Work closely with internal teams including marketing, creative, and data, while also managing external partners. Provide mentorship and guidance to junior team members, ensuring the effective execution of campaigns.
- Client & Partner Relationships: Develop and maintain strong relationships with external partners and cross-functional stakeholders. Collaborate on strategy and planning for campaigns as part of Fullscript’s broader marketing mix.
- Process Improvement: Actively contribute to the development and enhancement of Fullscript’s paid digital capabilities. Identify and implement process improvements to automate and streamline workflow to ensure efficient high-quality campaign delivery.
- Budget Management: Oversee paid digital budget management, including spend delivery, invoicing, investment, and margin tracking. Help drive profitability within the department while ensuring campaign efficiency and performance.
Requirements
- Solid experience in paid digital campaign management, with hands-on experience using Google Ads, Microsoft Ads, Meta, DSPs, and other ad-serving platforms.
- Experience in managing $5 million+ in annual paid budgets.
- Strong knowledge of the digital advertising ecosystem, focused on the US and Canadian Healthcare market, with an emphasis on SEM, programmatic display, and their roles in customer engagement.
- Advanced proficiency in Google Sheets and Slides to analyze campaign performance and present insights clearly.
- Exceptional analytical skills with the ability to work with large data sets and derive actionable insights.
- Detail-oriented with a high degree of numeracy and literacy to manage complex campaigns and deliver results.
- Strong communication skills, able to work cross-functionally, and build relationships with internal and external stakeholders.
- Experience managing commercial aspects of digital campaigns, including budgeting, invoicing, and margin management.
Benefits
- Generous PTO and competitive pay
- Fullscript’s RRSP match program for financial health
- Flexible benefits package and workplace wellness program
- Training budget and company-wide learning initiatives
- Discount on Fullscript catalog of products
- Ability to work Wherever You Work Well*
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid digital campaign managementdata analysisbudget managementSEMprogrammatic displaycampaign optimizationKPI measurementrelationship managementprocess improvementnumeracy
Soft Skills
team collaborationleadershipcommunicationdetail-orientedmentorshipanalytical skillscross-functional collaborationclient relationship buildingstrategic planningproblem-solving