Multimedia Strategy Manager
FTI
full-time
Posted on:
Location Type: Office
Location: Menasha • Kansas • Wisconsin • United States
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About the role
- Defines, evolves, and communicates FTI’s video and multimedia storytelling strategy across the enterprise.
- Translates business objectives, marketing priorities, and brand initiatives into clear, actionable multimedia roadmaps.
- Establishes long‑term direction for how multimedia supports awareness, engagement, recruitment, education, and growth.
- Ensures multimedia strategy aligns with broader brand systems, content strategies, and go‑to‑market priorities.
- Evaluates opportunities to scale, standardize, or optimize multimedia efforts while preserving storytelling quality and impact.
- Leads capacity planning, resource forecasting, and workload modeling for multimedia initiatives across teams and time horizons.
- Guides prioritization of multimedia projects to balance strategic value, urgency, complexity, and available capacity.
- Partners with stakeholders to set realistic expectations around timelines, scope, and production approach.
- Aligns multimedia planning with budget considerations, investment tradeoffs, and long‑term sustainability.
- Identifies when work should be executed internally versus supported by vendors or external partners.
- Partners closely with the Multimedia Team Lead to align strategy with execution capabilities, workflows, and production realities.
- Incorporates execution feedback, performance insights, and quality considerations into ongoing strategy refinement.
- Ensures strategic plans account for technical constraints, production complexity, and team skill distribution.
- Supports the Team Lead in identifying where process, tooling, or workflow changes are needed to enable future strategy.
- Identifies future skills, roles, tools, and capabilities required to support FTI’s evolving multimedia needs.
- Anticipates shifts in video formats, platforms, production models, and storytelling approaches.
- Informs hiring plans, role evolution, training priorities, and vendor strategies in partnership with leadership.
- Evaluates and recommends investments in tools, platforms, templates, and infrastructure to support long‑term scalability.
- Champions continuous improvement across the multimedia function.
- Represents multimedia strategy in leadership, planning, and cross‑functional discussions.
- Serves as a strategic advisor to Creative, Marketing, Communications, and business partners on multimedia opportunities.
- Communicates strategy, tradeoffs, and priorities clearly to stakeholders at varying levels of the organization.
- Advocates for thoughtful, intentional use of multimedia that balances creative ambition with business value.
Requirements
- Bachelor’s degree in Multimedia, Digital Media, Communications, Marketing, or a related field (or equivalent professional experience).
- 10+ years of experience in video or multimedia production, including demonstrated strategic leadership.
- Proven success developing multimedia or content strategies aligned to business and brand objectives.
- Strong experience with resource planning, roadmap development, prioritization, and capacity forecasting.
- Deep understanding of multimedia production workflows, execution complexity, and creative processes.
- Strong storytelling instincts paired with business acumen and strategic thinking.
- Excellent cross‑functional communication and influence skills.
- Travel: 5-10%
Benefits
- We provide industry-leading benefits as an investment in the lives of team members and their families.
- Competitive, merit-based compensation
- Flexible and robust benefits package
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
video productionmultimedia productioncontent strategyresource planningroadmap developmentcapacity forecastingstorytellingmultimedia workflowsstrategic leadershipcreative processes
Soft Skills
cross-functional communicationinfluence skillsstrategic thinkingbusiness acumenstakeholder managementcapacity planningprioritizationteam collaborationexpectation managementcontinuous improvement