App Marketing Manager
FREENOW
App Marketing Manager
FREENOW
full-time
Posted on:
Location Type: Office
Location: Barcelona • 🇪🇸 Spain
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Plan, implement and manage digital app marketing campaigns covering all funnel stages: awareness, acquisition and re-engagement
- Develop and execute digital media strategies and plans to achieve awareness and performance targets
- Optimise campaign performance on app advertising platforms (Google, Apple Search Ads, Meta, TikTok, Snapchat, Moloco and others)
- Collaborate with Marketing Analytics teams to understand the full customer journey funnel and KPIs for analysis and optimisation
- Analyse audience cohorts and report performance insights on ROAS, retention and CLV
- Evaluate creatives and discuss creative testing ideas with creative teams to improve performance
- Drive digital marketing projects and identify cross-country channel opportunities, test publishers, new tools and explore AI use cases for the team
Requirements
- 3+ years of relevant experience in Digital Marketing
- Hands on experience setting up and optimising digital app marketing awareness and performance campaigns on all major app marketing channels including Google, Apple Search Ads, Tiktok, META, Snapchat and others
- Data driven mindset with ability to analyse large data sets to derive insights and optimise your digital marketing campaigns
- Experience working with a major MMP (Appsflyer, Adjust, Singular) and tools around fraud prevention, audience building and cohort analysis
- Knowledge of app marketing tracking capabilities and industry best practices (SKAdNetwork, ATT, App Conversion tracking, Fraud Prevention, Incrementality testing, ROAS optimisation)
- Experience collaborating with creative teams to generate new creative testing ideas to improve performance
Benefits
- Flexible working arrangements
- LinkedIn Learning
- Sabbatical & special leave policies
- WeRoad partnership
- Birthday, 24th + 31st December off
- Short term EU work policy
- Mobility Credit
- Health Insurance
- Employee assistance program
- Plus more local benefits depending on your work location!
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingcampaign performance optimisationdata analysisaudience cohort analysiscreative testingapp marketingperformance marketingdigital media strategiesKPI analysisROAS optimisation
Soft skills
collaborationdata-driven mindsetproject managementcommunication
